Mailbrew Marketing Weekly - Marketing Weekly #7

Embracing a niche-less existence is an act of creative rebellion • Want To Instantly Connect With Your Customers? Try Review Mining • How I Tripled My Medium Earnings from $19.20 to $58.67 in Five Days • How to Format Articles for 26 Medium Publications • Tutorial: How To Set Up Mautic, a Free Open Source Email Marketing Software • A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas • Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience • 7 Marketing KPIs Actually Worth Tracking • How the Best Marketers Get Ahead: They Make Time to Learn • The “Google Knows Best” Fallacy
24 Sunday
January, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Embracing a niche-less existence is an act of creative rebellion

Brittany JezouitJan 22

Want To Instantly Connect With Your Customers? Try Review Mining

Jamie BeanJan 22

How I Tripled My Medium Earnings from $19.20 to $58.67 in Five Days

Aigner Loren WilsonJan 21

How to Format Articles for 26 Medium Publications

Stephanie ThurrottJan 21

Tutorial: How To Set Up Mautic, a Free Open Source Email Marketing Software

Clement BrianJan 21

A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas

Stefanie FlaxmanJan 20

Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle, new writers must...

The post A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas appeared first on Copyblogger.

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

Sophie GilJan 21
In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

7 Marketing KPIs Actually Worth Tracking

Michal PecánekJan 21

All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything for the sake of it. It’s counterproductive. Know your metrics, measure them well, apply the “less is more” principle, and you’ll be on

Read more ›

The post 7 Marketing KPIs Actually …

How the Best Marketers Get Ahead: They Make Time to Learn

Bud HennekesJan 21

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice.  But with the daily demands of most marketing professionals, it’s often an uphill battle to take …

The “Google Knows Best” Fallacy

Ryan LawJan 21

The way most companies approach content marketing is predicated on the unspoken idea that Google knows best. For any keyword, they search through results page after results page to work out what Google “wants” them to write. They create content that aggregates tactics and ideas from the top-ranking content. Most …


Newsletters

👨‍🌾PageFlows

Ali AbouelattaJan 22
How PageFlows got its first 500 customers?

The warmest of welcomes

Stephen GallivanJan 21

Open rate stats & the weekly roundup.

The post The warmest of welcomes appeared first on Carney.


Podcasts

Why Marketing Should Run Sales (+ How to Do It)

Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. 

Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. …

Reach Your Potential by Living Dangerously

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has …

The 4 Biggest Ecommerce Trends To Look Out For In 2021 #115

Imagine if you were the first brand to go viral on Tiktok. Or early to influencer marketing, like Gymshark. What if you started collecting emails 10 years ago? Brands that jump on trends early have a massive advantage. So Connor on our marketing team pulled together the top 4 ecommerce …

Customer Data Platforms with Vijay Chittoor

feedproxy.google.comJohn Wall and Christopher PennJan 19

In this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change …


Want to write powerful ad copy? Learn from this 42 year old whisky ad

If you ask a top executive or copywriter from the world’s largest advertising agencies ‘what’s your favourite piece of writing?’, the majority will reference David Abbott’s classic Chivas Regal ad.

Abbott was a copywriter during the advertising boom of the 1960’s. He started out at Kodak before working as a …

7 books to transform your marketing

Like most of you reading this, I’ve read too many terrible marketing & startup-related books.

Growth Hacker? I suppose it was okay, for it’s time.

This Is Marketing? Took nothing from it.

Traction? It could have been summed up in a blog post.

After searching for ‘Top 10 Marketing Books’ …

What's the biggest mistake you've made at work?

I'll start. I emailed a designer saying "legend - you saved this design from being a piece of shit" and clicked reply all and ccd the original designer...


How brands are using AR to reach consumers during the pandemic - The Indian Express

Grand Forks marketing company named Agency of the Year - Grand Forks Herald

Identify Your Personal Brand With These 7 Steps - Influencive

InfluenciveJanuary 23

This Single Platform Makes It Easier to Build White-Labels Sites, Manage Clients, and More - Entrepreneur

EntrepreneurJanuary 23

What Marketers Need to Know About Influencer Marketing in 2021 - Entrepreneur

EntrepreneurJanuary 22

Pinterest launches next phase of augmented reality beauty regimen - AdAge.com

AdAge.comJanuary 22

The 4Ps of marketing that unlock Millennials and Gen Z - The Drum

The DrumJanuary 22

Electroheads Argue That Tesla's Marketing Strategy Is Losing Steam - InsideEVs

InsideEVsJanuary 21

Marketing Jobs on HeyMarketers.com →

Sr Manager, Product Marketing - NYC


Twitter

Julian

Julian Shapiro

@Julian

The most important question of your life:

What should you be working on? Startups? Writing?

This is how I figured it out.

tweet image
mkobach

Matthew Kobach

@mkobach

100k. I’m blown away. Mostly from just tweeting basic social media marketing principles and my thoughts on life.

Put yourself out there. The risk to reward is in your favor.

aprildunford

April Dunford

@aprildunford

If your offering isn't better than the alternatives, for any segment of the market - no marketing magic will fix your growth problems.

ThatChristinaG

Christina Garnett

@ThatChristinaG

Repeat after me.

URLs in IG captions are not clickable.

URLs in IG captions are not clickable.

URLs in IG captions are not clickable.

Why am I still seeing this?

tweet image
allthingsmarco

marco marandiz

@allthingsmarco

Don’t fuck with the money, fam. Just don’t do it.

When people do work for you, pay them what they’re owed. It’s not only ethical, it builds your reputation as a good collaborator.

Kevin_Indig

Kevin_Indig

@Kevin_Indig

What marketing channel would you use if Google, Facebook, IG, Snapchat, Twitter, Linkedin, and Tik Tok didn’t exist?

ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

My emails were making $1 per day.

So what did I do?

I use “9 left” as a subject line every time.

Don’t even A/B test.

My emails are making me 6 figures every time I press send now.

Should not be giving this info away for free.

randfish

Rand Fishkin

@randfish

YES! There it is. Such a relief to get back to the *real scandals* that matter.

I also love that buried 3/4 of the way down is a note about the Patek Philippes that the previous President wore, though no mention of their price (which is 3-10X this one).

tweet image
mrsharma

Nik Sharma

@mrsharma

The most successful people are always asking the most questions.

This doesn’t just mean rich people, I’m talking about the most successful people in your team, office, industry, etc.

hnshah

Hiten Shah

@hnshah

The number of opportunities a startup gets increases as they are seized.

MattNavarra

Matt Navarra

@MattNavarra

Prince Harry calls for social media reform after Capitol riot bit.ly/3sNRy9A

coreyhainesco

Corey Haines 💡

@coreyhainesco

You're now looking at the proud owner of swipefiles.COM 😎

TheCoolestCool

Ross Simmonds

@TheCoolestCool

Underrated Opportunity in B2B:

Influencer marketing.

So many execs think that influencer marketing only works for selling diet teas and keto cookies. In reality, the same efforts can be applied and leveraged in B2B.

My prediction: By 2025... B2B brands will wake up.

KateBour

Katelyn Bourgoin ⚡️

@KateBour

Hey Marketers 👋

If you had to narrow it down, what’s the #1 skill you’re working on building this year?

How do you want to level-up?

timsoulo

Tim Soulo

@timsoulo

Who said there's no such thing as a "dofollow" link? 🤣

tweet image
JHTScherck

JH Scherck

@JHTScherck

I was in a clubhouse today and one of the speakers when asked about shady SEO was like “oh I don’t talk about black hat publicly, you can either pay me or sign up for this paid event where I’ll talk about it” and I was like, oh yeah, this is it, this is why people hate us.

theandreboso

Andrea Bosoni

@theandreboso

The most effective way to get better at marketing is to start a side project and learn by doing.

brianclark

Brian Clark

@brianclark

It's easy to find reasons not to be kind to people. I know I'm guilty of this. But I feel better when I'm kind, and others feel better when I'm kind, so being unkind doesn't really make any sense on any level.

aleyda

Aleyda Solis 👩🏻‍💻

@aleyda

The #SEOFOMO chat grows even more: @izzionfire will be also joining us 🤩🙌 Along @JudithLewis, @_nitman, @gfiorelli1, @mira_inam, @nickwilsdon, @jackiecchu, @lilyraynyc! See you there on Monday 6pm CET /12h EST /9am PST to discuss the latest in SEO news: joinclubhouse.com/event/ExqwRr8m

tweet image
kevinwlordbarry

Kevin Lord Barry | B2B Ads Guy

@kevinwlordbarry

@Kevin_Indig Here's my chart of most marketing channels (bubble size was 2019 marketing spend). After the ones you named, Amazon, Direct Mail, Bing, Affiliate and TV/Radio are the biggest.

tweet image
lovevalgeisler

Val Geisler 🖤🏳️‍🌈💌

@lovevalgeisler

@TheCoolestCool Bernie made a shirt with his meme and it sold out and he donated all of the money to Meals on Wheels store.berniesanders.com/products/chair…

wilreynolds

Wil Reynolds

@wilreynolds

When your rev's/profits suck fight the urge to use another metric (like followers/newsletter #'s/pipeline) to make you feel better about the brutal realities of your biz. The less time you are disillusioned about your current situation the quicker you can get out of it.

jayacunzo

Jay Acunzo

@jayacunzo

Easy thing that will make you happier: thank or compliment every writer, podcaster, video producer, photographer, or creator you enjoy, every time you consume their work.

No matter their platform they’re dying for it. It’s valuable data + motivation. And YOU will feel great.


Thanks for reading!

Have a great week. 🤓


⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

You Might Also Like

How to Describe the Infinite

Monday, November 18, 2024

By collapsing the distinctions between big and small, show the reader the grandiosity of the universe. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

PTJ Goes All In On Bitcoin With $160M ETF Position

Monday, November 18, 2024

Plus Treasury Secretary Race Turns Chaotic With Five Names in the Mix ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Meta ads targeting tactics for 2025

Monday, November 18, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Vichyssoise Day, Reader! Leeks, potatoes, onions and cream? Sign

Unpacking Bitcoin's CAGR & Volatility

Monday, November 18, 2024

Listen now (5 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Inner Ambition

Monday, November 18, 2024

When Someone Tells You To Be More Ambitious, Be Skeptical ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Headwinds hit retail fintech VC funding

Monday, November 18, 2024

Venture debt lenders ride a startup loan wave; gaming goes back to the future; 10 busiest US investors in European VC Read online | Don't want to receive these emails? Manage your subscription. Log

The Real Thing 🥤

Monday, November 18, 2024

AI, IG, etc. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How Business Buyers Value Your Business - Ten Key Factors

Monday, November 18, 2024

THE EXIT STRATEGIST How Business Buyers Value Your Business - Ten Key Factors If you are considering selling your business this article will help you evaluate your company as a strategic acquirer might

The Anomaly Effect: Why Success Isn't Always Replicable

Monday, November 18, 2024

By understanding anomalies, we as leaders can approach our choices with greater clarity and ultimately improve our odds of finding the right fit. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔔Opening Bell Daily: Trump Trade unwinds

Monday, November 18, 2024

The Trump Trade has taken a back seat to Fed uncertainty and inflation risks, but most investors remain bullish. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌