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A Core Web Vitals Case Study + Huge Navigational Wins ⭐
            
Moz Top 10
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"It's clear that 2021 is shaping up to be as unpredictable as 2020, so we've got you covered with actionable content to keep up your January momentum, including a Core Web Vitals case study, advice on understanding and maintaining traffic gains, and original Moz research on outranking tough local competitors."

- Dr. Peter J. Meyers, Marketing Scientist, Moz

See Dr. Pete speak at MozCon 2021. Snag your ticket now!



What We're Reading:
 

For your techiest team members, a fascinating walkthrough of a major brand identifying and solving Core Web Vitals problems.
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Investigating Traffic Upticks


Traffic spiking? Find out why, and make strategic decisions about what to do with all the new attention.

Unleash Your Faceted Navigation: How I Increased a Company’s Organic Traffic by 230% in 2 Months


Could novel wins be hiding behind your website's navigational filtering?

Study: Who Has the Largest Index of Links?


Perficient does a side-by-side comparison of link index size across ahrefs, Majestic, Moz Link Explorer, and SEMrush.

New Website Created to Boost Black-Owned Businesses Goes National


Follow the growth of this non-profit now featuring Black-owned businesses in 23 states with the aim of reducing the wealth gap.

8 Unconventional Ways to Generate Qualified B2B Sales Leads


2021 is full of creative opportunities for B2B brands willing to put in the work.

How Many URLs Can You “Request Indexing” For in GSC? [Case Study]


Google Search Console is one way to get Googlebot's attention, but how many times can you make it listen?
8

Outranking Tough Competitors: My One-Year Study of a Google Local Finder


Miriam Ellis shares a competitive audit spreadsheet and a wealth of takeaways from a long look at the local SERPs.
9

Google Review Summaries: What’s New & Different


Cutting edge observations from Mike Blumenthal on emergent review summary opportunities.
10

Google is Testing Opening Dates in the Local Packs


Support conversions with proofs of brand longevity via this simple tip from Joy Hawkins.

 

 

 

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Top Tips for 2021 SEO

Friday, January 15, 2021

Pro Snippet "Predictions, hopes, and tactics for 2021 await you in this inspirational edition of the Moz Top 10. Draw deeply from this well of SEO expertise and try new things, get work done, and

A Core Update + Core Web Vitals FAQs ⚡

Thursday, December 17, 2020

Pro Snippet "Get your Core Web Vitals questions answered, and stay tuned for Moz analysis on the latest Google core update. Meanwhile, we've got a multi-year link authority study, a vast

Page Experience + User Intent Will Be Big in 2021

Tuesday, November 24, 2020

Pro Snippet "In the new year, we'll all be working hard to create satisfying human experiences. Google will do this by including page experience in their ranking signals in the spring, and

Topic Clusters + Terrific Internal Link Tips 🔗

Friday, November 13, 2020

Pro Snippet "It's amazing that after all these years in SEO, each new week delivers completely fresh insight, lessons, and knowledge about how Google works and how we can improve our online

Diversity in SEO, YouTube’s Monopoly, + Google Analytics 4

Wednesday, October 28, 2020

Pro Snippet "Autumn naturally lends itself to meaningful reflection, and in this edition of the Moz Top 10, we have the chance to consider what kind of industry we want ours to be. Will it be a

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