Diversity in SEO, YouTube’s Monopoly, + Google Analytics 4

            
Moz Top 10
Pro Snippet

"Autumn naturally lends itself to meaningful reflection, and in this edition of the Moz Top 10, we have the chance to consider what kind of industry we want ours to be. Will it be a place of diversity, equity, and inclusion? Will we let monopolies increasingly isolate themselves in lonely places of power that exclude the rest of us? Where can we turn for good data to support how we make decisions in life and in business? Plant some deep seeds of intention this fall for a better spring to come."

- Miriam Ellis, Local SEO SME, Moz



What We're Reading:
 

Nine marketers share personal thoughts on industry-level Black Lives Matter advocacy and allyship.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences


Sharing these vital statistics on systemic racism and overt and covert bias in the SEO workplace could be the starting point for real change.

Study: Comparing the Data from 8 SEO Tools


See which software yields the best data on linking root domains, organic rankings, and traffic estimates in this deep Search Engine Land review.

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals


Greg Sterling offers balanced reporting on the state of the antitrust suit against Google, pointing to a long road ahead.

YouTube Dominates Google Video in 2020


Speaking of monopoly, Dr. Pete Meyers's study of 2.1M searches finds YouTube hogging 94% of all page one video carousel results.

Google Analytics 4: Ecommerce Guide For Google Tag Manager


An exhaustive and actional companion guide to the official documentation on nascent GA4 and GTM capabilities.

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met


Jennifer Slegg's excellent commentary on Google's latest version of guidance for their Quality Raters hints that "needs met" signals deserve your attention.

8

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics


Vertical marketing tips from five local SEO leaders will help you create a more nuanced strategy for each client.

9

4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday


Many GMB fields have value, but Joy Hawkins zooms in on the ones that can boost local rankings in this new Whiteboard Friday.

10

Video: Mike Blumenthal on Google Maps Spam Resource Issues


Mike Blumenthal predicts Google Maps to become the third largest search engine.

 

How to Rank - 25-Step Master SEO Checklist

 

 

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Found on the Web Frankenstein + Holiday Local SEO Tips 🎃

Wednesday, October 7, 2020

Moz Top 10 Pro Snippet "No place like home for the holidays will be the 2020 refrain that calls forth your best efforts to make buyer journeys as smooth and supportive as possible. Check out these

Big data on meta tags, email emojis, + shared hosting

Wednesday, September 23, 2020

Moz Top 10 Pro Snippet It's hard to believe summer is winding down and Q4 is almost here. This time around, we've got some of the latest on both organic and local ranking factors, as well as a

Rumors of an Apple Search Engine + New Moz PA

Wednesday, September 9, 2020

Moz Top 10 Pro Snippet "Reports of Apple activity are blossoming across the industry with their move into the local review space + rumors of a coming search engine. Meanwhile, the Moz garden will

The Troubling SEO Gender Gap

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Moz Top 10 Pro Snippet "This week, we investigate lack of gender parity in our industry — women being underpaid and underrepresented is a stain on SEO. Spend time with the exceptional work of

Longer-trending topics + chat orders at scale

Wednesday, August 12, 2020

Moz Top 10 Pro Snippet "What you read every week can strengthen you as an SEO to help people defeat COVID-19, topple racism, and make human connections that matter. SEOs help populate

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