Topic Clusters + Terrific Internal Link Tips 🔗

            
Moz Top 10
Pro Snippet

"It's amazing that after all these years in SEO, each new week delivers completely fresh insight, lessons, and knowledge about how Google works and how we can improve our online visibility. This week we explore tactics to super-charge your internal linking, an amazing case study on topic clusters, and getting the most out of Google Product Knowledge Panels. If you can't keep up with the news cycle, we've got the best stuff right here for you."

- Cyrus Shepard, SEO Consultant, Moz



What We're Reading:
 

Does your new content spike, fall, and then slowly rise? Kevin Indig demos how intent and user behavior may explain this pattern.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday


Cyrus Shepard walks you through internal link engagement, topical relevance, uniqueness, context, and trimming for SEO wins.

How I Created a Topic Cluster and Boosted My Website Traffic by 1000%


If you divide your longest content into many smaller articles, might your traffic wildly expand, as in this exciting case study?

Putting the Spotlight on Black Tech Journalists


Are you following the Black journalists leading at TechCrunch, VentureBeat, Wired and other major tech publications?

How to Get the Most out of Google’s Product Knowledge Panels


A holiday heads-up for all retailers, manufacturers, and marketers who could benefit from influencing PKP content.

The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works


Lily Ray looks at patents to more fully understand Google's algorithmic capabilities in an E-A-T context.

Node Identifiers: From Structured Data to Linked Data


Never heard of node identifiers? That's okay, but they just might be the future of SEO.

8

Supporting Small Business Saturday with 2020-Conscious Marketing


Get a free stats sheet to help you market independent businesses vs. monopolies and save city tax bases for community survival.

9

Hijacked Google My Business Listings On The Rise


Protect the local businesses you market from a new flurry of GMB listing hijackings.

10

Top 10 Changes That Impacted Google My Business in 2020


Colan Nielsen reviews a year of the most noteworthy GMB developments and bugs.

 

 

 

Moz

 

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Diversity in SEO, YouTube’s Monopoly, + Google Analytics 4

Wednesday, October 28, 2020

Pro Snippet "Autumn naturally lends itself to meaningful reflection, and in this edition of the Moz Top 10, we have the chance to consider what kind of industry we want ours to be. Will it be a

Found on the Web Frankenstein + Holiday Local SEO Tips 🎃

Wednesday, October 7, 2020

Moz Top 10 Pro Snippet "No place like home for the holidays will be the 2020 refrain that calls forth your best efforts to make buyer journeys as smooth and supportive as possible. Check out these

Big data on meta tags, email emojis, + shared hosting

Wednesday, September 23, 2020

Moz Top 10 Pro Snippet It's hard to believe summer is winding down and Q4 is almost here. This time around, we've got some of the latest on both organic and local ranking factors, as well as a

Rumors of an Apple Search Engine + New Moz PA

Wednesday, September 9, 2020

Moz Top 10 Pro Snippet "Reports of Apple activity are blossoming across the industry with their move into the local review space + rumors of a coming search engine. Meanwhile, the Moz garden will

The Troubling SEO Gender Gap

Tuesday, August 25, 2020

Moz Top 10 Pro Snippet "This week, we investigate lack of gender parity in our industry — women being underpaid and underrepresented is a stain on SEO. Spend time with the exceptional work of

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