Indie Letters - ⚡ IL - Respect Your Power Users

Marketing & Growth

Boost sales by offering discounts to niche communities

Everyone loves a discount, especially if it's exclusive. Get more customers by offering special discounts to relevant communities online.

Gabe of Divjoy offers discounts to members of various communities, and the results have been impressive. In fact, his most recent effort brought in $2,500 in two days. He says that members of these communities tend to appreciate the fact that the discount is set up specifically for them. And this allows him to get the word out in places that usually don't encourage self-promotion. In return, he makes sure his offer is a really good deal — usually around 50% off. 

For best results, try for a niche community where you're already active. Create a landing page or discount code just for them. When you post, be respectful of the rules and make sure the community admins are on board. Sometimes they'll even give you a shoutout if their members are getting a killer deal. And after you post, stick around to answer questions and connect with the community.

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Monetize free users by offering them a new revenue stream and taking a cut

When Vivek Khandelwal of iZooto realized that his freemium users were unlikely to ever become paying customers, he found another way to monetize them. 

Now, nearly 90% of his free users are bringing him revenue. Instead of asking them to spend money on his product, he found a way to generate revenue for them, and took a cut. There isn't a one-size-fits-all approach to this, but it's worth considering whether your product can be tweaked in a way that brings in some extra cash for free users. 

In Vivek's case, iZooto helps publishers engage their audience with web push notifications, so he offered to push ads to the free users' audiences. It generated revenue for them, and he took a percentage.

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Shower Thoughts

• Wikipedia is what people imagined the internet as in the 90s. (Tweet it)
• The phrase "Look at you!" tends to have a positive connotation, while "Look at yourself!" tends to be critical and negative. (Tweet it)
• Waking up and getting up are two entirely different negotiations. (Tweet it)
• Prince Charles is a 70-year-old intern waiting for his first real job. (Tweet it)
• Normally, you empty your drink from the top, but when you use a straw you empty it from the bottom. (Tweet it)
• If a small business is family-owned, it seems friendly. If a large business is family-owned, it seems corrupt. (Tweet it)
• Wearing a suit to your job used to be something of a status symbol. Now being able to wear jeans and a t-shirt is. (Tweet it)

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Worth Reading

1. Don't sell to beginners

2. The creator economy needs a middle class

3. Respect your power users

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