Google Actually Admits it's Okay to Build These Kinds of Links

I've been building websites and trying to rank them in Google since 2006 (when I built my first site). One thing that I learned pretty early on is that Google does NOT want you manipulating search results by "building" external backlinks to your site.

In other words, Google wants you to get natural links (links that come essentially without your involvement) not links that you manually build.

However, there are a certain type of links that Google actually encourages you to build that can help you rank better. What type of links are those?

Internal Links!

Google has very clearly stated in their SEO guide that you should be building internal links. And using keyword descriptive anchor text is a good idea.

Building these internal links does 2 things: First, it helps human readers of your site find other relevant content.

Second, the hyperlinks help Google fully crawl and better understand what your site is about.

If you want to see my advanced strategies for how I use internal links, you should read my complete guide right here.

Overall, internal links can have a huge impact on your site, not only from a human perspective, but also from Google's.

So take a look at your site and see if you could do a better job of building some internal links. Google says it's a good idea to build these types of links, so don't hold back!

Thanks again,

Spencer

PS - If you are looking for a faster, easier, and more effective way to add internal links to your site, consider checking out Link Whiser, my internal linking WordPress plugin.