v202102 of the Google Ad Manager API is available starting today.   There are several highly-requested report dimensions added in v202102. Dimension name Report data break down BROWSER_NAME Name and version number of the user’s browser [...]

Researchers at Google Brain have open-sourced the Switch Transformer, a natural-language processing (NLP) AI model. The model scales up to 1.6T parameters (roughly 6x bigger than GPT-3) and improves training time up to 7x compared to the T5 [...]

Google has updated the way Core Web Vitals LCP, FID, CLS are reported in Search Console. Instead of < (less than), the metrics are now defined as <= (less than or equal to) which can [...]

Attribution in Google Ads helps you understand the paths people take to complete a conversion. It awards credit for conversions to different ads, clicks, and other factors along the way, so you can focus your [...]

Starting today, responsive search ads (RSA) will be the default ad type for Search campaigns in Google Ads. Expanded text ads can still be created if needed.

Search Central Live is an experiment to try out a livestream format rather than a pre-recorded set of talks. The event registration is open now for everyone and the event is free of charge. The [...]

Google gives some top-level overview of how they fight spam on Gogole Maps.

User-scoped custom dimensions are now available in Google Analytics 4 properties and are populated from collected user properties. “This launch eliminates the need for marketers and developers to think about “slots.” User properties become aliases [...]

YouTube is adding new tools that will allow creators to compare the performance of their videos over time. The new comparison tools, available in the Analytics section of YouTube Studio, are designed to help creators [...]

Google Image Search seems to be testing a compass icon in the image search results that trigger a search refinement feature. When you click on it, it takes you to a section to “explore more” [...]

YouTube’s applause feature, which is currently being tested and will roll out broadly to creators later this year.  With this feature, YouTubers who are eligible and have monetization enabled will be able to receive one-time [...]

On March 17, with the launch of the “Orion” update to its search algorithm Yext will be able to pull answers directly from unstructured pages on a business’ website. So instead of simply presenting a [...]

LinkedIn has launched a new data analytics platform called LinkedIn Sales Insights, designed to give sales teams real-time insights into potential opportunities based on data generated by more than 700 million members on the social network. [...]

A full guide on how to do a Google page experience audit to get your site ready for the upcoming page experience and Core Web Vitals update by Olga Zarzeczna.

A free tool that shows you how you compare to the best ranking pages for any search term. Can be quite handy for audits and reporting. It’s similar to this tool that we have seen [..]

Bill Slawski breaks down a newly granted Google patent Triggering knowledge panels that sheds some light on how Google may presenting data with search results and deciding when to show that data in a knowledge [...]

If you are new to the game and need an in-depth look at local SEO this can be a great starting point. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local [...]