Six tips to increase your Instagram engagement ⚡️

Hi there, 

Good morning and guess what? I've caught the bug (aheem.. the Clubhouse bug) and I'll be joining Arielle, Hailley, and Ash on Tuesday, 23 Feb at 12:00 PM GMT-6 on Clubhouse to discuss remote work, async communication, and distributed teams. We hope you join us! 😃

On a separate note, have you been a part of our #BufferCommunity conversations on Twitter yet? We've brought the community conversations back to social media and we'd love for you to be a part of them. The #BufferCommunity is a space to talk and connect with other people that are building a business or a brand. A space where people can support your work, give you feedback, and share knowledge when you build/work/grow in public.

Here are a few of the conversations that have been happening in the #BufferCommunity:

• What are you building, creating, and working on today? What are you thinking about, grappling with, digging into? Join the conversation. →
• What Black leaders do you most admire, past or present? Why do you admire them? Let's uplift the incredible Black leaders who have had an impact on our lives in a thread. Join the conversation. →
• Remote work became a reality for so many of you this past year; we know you adapted + grew a ton. As we look forward, we want to ask: What was your biggest learning about working remotely that will change how you work this year? Join the conversation. →
• We miss hanging out with the #BufferCommunity on Twitter as much as we used to. So let's change that! Who's out there? What are you up to today? Intro yourself in the thread! Join the conversation. →

In today’s newsletter:

• Six simple tips to increase your Instagram engagement
• Join us for a discussion on remote work on Clubhouse
• How the Instagram algorithm works in 2021
• Our learnings from doing 4-day work weeks

Let’s get started! 👇

• Adam Mosseri shows off Instagram’s newest features, including multi-participant live-streams
• Facebook provides tips on how to create effective Instagram Reels content
• Why the future of Facebook is Instagram
• Social audio app Clubhouse has topped 8 million global downloads
• Clubhouse gains momentum as Big Tech leaders join
• Twitter continues to quickly evolve its Clubhouse competitor 'Spaces'
• YouTube has confirmed that its TikTok-like 'Shorts' feature will be expanded to US users next month
• How social platforms are supporting a growing community of digital advertisers
• Facebook shares new insights into how to maximize the reach of your video content
• Instagram Reels strategy: what marketers need to know
• Twitter launches live test of voice recordings in DMs
• 10 YouTube videos that every small business should have

We recently published a guide on how you can increase your engagement on Instagram. Below I'm sharing three tips (you can find more tips in our guide) to help you increase your Instagram engagement and build lasting relationships with your followers:

• Experiment with different content types. 💡  Here at Buffer, we've been focused on diversifying the content formats we use on Instagram. In the below screenshot you can see a mix of IGTV, carousels, Reels, and single-image posts in our feed.

• Look beyond likes. 👀 "Previously, content was measured on likes and follower counts," says Madison Utendahl, founder of Utendahl Creative. "Now you need to be thinking about your saves and shares."
• Make it a conversation. 🗣 For example, at the end of a caption about one of its flavors, @popcornshed included a question asking: "Who's tried this one already?" This post generated plenty of comments, and Popcorn Shed made sure to respond to each one of them.

Ready for the other tips to increase your engagement on Instagram? Click below to learn more. 

📈 Six Simple Tips to Increase Your Instagram Engagement

Keen to increase your Instagram engagement? This guide will give you everything you need to take your Instagram game to the next level and build lasting relationships with your followers.

🧮 How the Instagram Algorithm Works in 2021

We’ll break down the Instagram feed for you. We’ll go through the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers.

💻 Remote work, async collab & distributed teams with Buffer

Join Buffer teammates to chat about remote work, asynchronous collaboration, and being a distributed team.  Tuesday, 23 Feb at 12:00 PM GMT-6 on Clubhouse.

🧮 4-Day Work Weeks: Results From 2020 and Our Plan for 2021

Here’s a look at what we’ve learned from surveying our team about the four-day work week over the course of our two trials.

See data and read insights from one of the largest remote work reports by Buffer with responses from 2300 remote workers around the world.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

Unsubscribe | Update my mail settings 

Sent by the team at Buffer
2443 Fillmore St #380-7163 San Francisco, CA 94115 USA