tl;dr Marketing February 23rd - 2021 Issue

Digital Marketing News Roundup

February 23rd - 2021

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Today’s digital marketing roundup includes news that Google Tests Brand Logo in AutoSuggest for Generic Queries, Survey Shows 62% of People Say Customer Photos Influence Purchase Decisions and more.

Paid Media

Ad Manager, AdSense, and AdMob Have Released an Additional GDPR/LGPD Compliance Feature

Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner [...]

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SEO

Patent on Using Natural Language Queries For Querying a Data Graph

Bill Slawski breaks down a newly granted Google patent Querying a Data Graph Using Natural Language Queries that sheds some light on how the web can be seen as a data graph. The patent shows us [...]

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SEO

Prior to 16 February 2021 Only the First Web Story Was Credited with an Impression and Click in Search Console Performance Report

Google has made a change to its performance report around reporting on your Web Stories. This change may lead to seeing more impressions and clicks from Google Discover to your web stories. Till now only [...]

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SEO

Google Brings Account Association Functionality to Search Console to Give You Access to Your Data on Various Google Services

Search Console has just added an Association page within the settings menu. ssociation is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a [...]

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Paid Media

On April 5 2021, Support for Showcase Shopping Ads Will Be Removed from the AdWords API

On April 5, 2021, support for Showcase Shopping ads will be removed from the AdWords API. Users will no longer be able to create or update the following Showcase Shopping objects, and attempts to do [...]

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General

Survey Shows 62% of People Say Customer Photos Influence Purchase Decisions

An eMarketer reports suggests that 62% of consumers (from Australia, Canada, France, Germany, the UK, and the US ) say they’re more likely to buy a product if they can see customer photos and videos [...]

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Social Media

TikTok Has Added a Products Tab to Favorites

Looks like TikTok is rolling out a dedicated products section by giving it a tab in Favorites.

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Paid Media

Spotify Announces US Launch of Self-Serve Marquee Ads for Artists

Marquee, launched in 2020, is a tool that allows artists and their teams to promote their new releases through full-screen, sponsored recommendations to both free and paid subscribers.  Marquee will be available as a self-serve buying [...]

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SEO

Native Lazy Loading Support for iframes Coming To WordPress 5.7

WordPress announced upcoming support for lazy loading iframes. The feature is included in the latest WordPress 5.7 beta and will officially ship next month to the larger community. WordPress has supported lazy loading for images since version 5.5. [...]

tl;drMarketing

General

Microsoft, EU Publishers Seek Australia-Style News Payments

Microsoft and four big European Union news industry groups unveiled their plan Monday (US time) to work together on a solution to “mandate payments” for use of news content from online “gatekeepers with dominant market [...]

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SEO

Google Tests Brand Logo in AutoSuggest for Generic Queries

We have seen brands in auto-suggest when users are doing a branded search but now it looks likey they can be triggered for generic queries if Google thinks that brand is an authority for that [...]

tl;drMarketing

General

Spotify Debuts New Tools for Creators to Make Interactive Podcasts and Announces a Subscription Service

Spotify on Monday announced a slew of new tools to help podcast creators on its platform develop more interactive shows. The company is partnering with WordPress to turn written content directly into podcasts via its [...]

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tl;dr Marketing February 22nd - 2021 Issue

Monday, February 22, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Experimenting with Showing Autosuggest

tl;dr Marketing February 19th - 2021 Issue

Friday, February 19, 2021

Digital Marketing News Roundup February 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Responsive Search Ads Will Be the Default Ad Type for Search Campaigns

tl;dr Marketing February 18th - 2021 Issue

Thursday, February 18, 2021

Digital Marketing News Roundup tldr-animation-logo.gif February 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 17 February 2021,

tl;dr Marketing February 17th - 2021 Issue

Wednesday, February 17, 2021

Digital Marketing News Roundup February 17th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Googler Shares Some Details On The Worst it Can Do Against Black Hat

tl;dr Marketing February 16th - 2021 Issue

Tuesday, February 16, 2021

Digital Marketing News Roundup February 16th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Fined In France Over Misleading Hotel Star Ratings, Google Tests

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