March 2 - Mtn Dew deepens Bob Ross deepfake with influencers | Yum Brands buys AI martech business

 
 

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March​ 2,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 

 

 
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March 1 - Lexus leans into sneaker culture | Smirnoff pairs virtual workouts with influencer happy hours

Monday, March 1, 2021

Smirnoff pairs virtual barre workouts with influencer-hosted happy hours; Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming; McDonald's mulls partial sale of AI

Weekender: Nielsen introduces cookieless system to track online actions

Saturday, February 27, 2021

Signup | Forward Marketing Dive Weekender Feb.​ 27,​ 2021 | A roundup of this week's most read stories Quad BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and

Feb. 26 - Heinz tests fans' endurance | M&M's adds Spotify playlists to scannable packs

Friday, February 26, 2021

M&M's revives Messages packs with integrated Spotify playlists; Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots; Ruffles celebrates individuality on social

Feb. 25 - Pepsi customizes voice-over to balance personalization, reach | Walmart expands shoppable video

Thursday, February 25, 2021

Walmart expands shoppable video hub with celebrity cooking shows; El Pollo Loco names Organic digital AOR as chain accelerates digital transformation; Catalina suit alleges Quotient used predatory

Feb. 24 - Macy's touts new media network | CMOs more prepared to pivot than pre-pandemic

Wednesday, February 24, 2021

CMOs say companies are more prepared to pivot than before pandemic, study finds; Laughing Cow crowdsources laughter worldwide to lighten mood; Avocados From Mexico brings back 'Taco Tip Off'

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