One of Apple’s big computing innovations of recent years was the iMac Pro.
It is suddenly going end-of-life. You can still buy it from apple.com, but you’ll need to be quick. Was it a failure, or, as I suspect, Apple was determined to make the iMac so good that there was just no need for the Pro version any more?
When Apple launched the iMac Pro just three years ago, it turned heads. Look at the sleek space gray design that covered not just the front of the iMac but the Magic Mouse, Magic Trackpad and extended keyboard. It was expensive but powerful, fast enough to bowl you over. It allowed users to edit 8K video on a Mac for the first time in Final Cut Pro X, for instance.
When it launched, I met with several high -powered users—people who needed much more capable machines than I do—to get their opinions. One guy, Craig Hunter, a scientist as NASA, no less, was deeply impressed with the machine. Hunter told me, “One of the main advantages of the iMac Pro is that moving to a workstation class CPU gives access to more cores, advanced processing features, and a bigger, more scalable, performance envelope than you can get in a standard iMac. Other key advantages are memory capacity and graphics capability. If your work benefits from any of these things, then the iMac Pro is the natural choice.”
But then, last August, Apple significantly upgraded the 27in iMac. While it’s true that there were simultaneously upgrades to the iMac Pro, it seemed like the big updates were being saved for the iMac, in 27in screen size only.
For instance, the iMac can consistently been much, much cheaper than the iMac Pro. At the time, I felt that those users who had yearned for an iMac Pro would come to see that the regular iMac would be more than enough, even if they had power-hungry programs to run.
The 1080P FaceTime HD camera that was previously the reserve of the iMac Pro, popped up on the iMac 27in, along with faster performance, extra memory capacity, four times the storage capacity and an improved display. This included the super-smooth nano-texture glass option which suddenly meant the iMac display was way better than the one on the iMac Pro.
It’s like Apple saw a rival machine and decided to outgun it for a fraction of the price. The only difference is the rival was an Apple device, too.
In other words, the writing was on the Cupertino wall for the iMac Pro. The future for the iMac looks strong, especially if the next one is blessed with a super-fast Apple Silicon processor.
Mind you, I'm going to miss that space gray finish.
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