FLoC Fumbles + Featured Snippet Falloff 📉

            
Moz Top 10
Pro Snippet

"Happy Women's History Month to all our readers, and we know you'll share our excitement about the incredible speaker lineup for MozCon Virtual 2021! In this edition of the Moz Top 10, we've got our eye on the startling drop in featured snippets, international SEO wins, advanced Google Posts wisdom, and industry skepticism over FLoC. Read and learn with us."

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Cookies are crumbling but Google's replacement Federated Learning of Cohorts being cast as a privacy win fails to convince many industry analysts.
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Featured Snippets Drop to Historic Lows


Dr. Peter J. Meyers reveals a 40% day-over-day loss of featured snippets and identifies some patterns surrounding this huge change.

Next Level Topic Clusters For SEO with Chima Mmeje


Agencies should tune into this fresh, actionable advice on how to handle and package topic cluster content as a service.

Our Formula for Answering “How Much Content Do I Need?”


Each business is unique, but Caroline Gilbert's methodology could bring new, sensible guidelines to your content calendar.

Technical Tips Series from Moz


Learn best from video? Kavi Kardos kicks off tech SEO tutorials in this new Moz program.

A Guide to Blog Content Localization Strategies for SEO


International SEO tips of exceptional value from Emma Bennett, moving beyond mere translation to serving the right message to country-level markets.

Clubhouse Is Recording Your Conversations. That's Not Even Its Worst Privacy Problem.


Look before you leap into Clubhouse if you value your privacy.

8

Google Posts: Conversion Factor — Not Ranking Factor


Greg Gifford packs maximum Posts pointers into this short, riveting Whiteboard Friday.

9

Does Optimizing for “Near Me” Work?


Joy Hawkins shares a small study showing organic wins built on near-me modifiers.

10

Near Memo Episode 5: Volvo Goes DTC


Don't miss this discussion of the coming revolution in the automotive industry, signalled by Volvo's online-only EV sales.

 

 

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Passage Ranking + A Big New Local SEO Guide ⭐

Thursday, February 25, 2021

Pro Snippet "Moz rolls out the Essential Local SEO Strategy Guide and Aleyda Solis publishes a roadmap to SEO for your learning pleasure. Meanwhile, passage ranking's US launch makes minor

Fast Featured Snippets + Fantastic SEO Cert Opportunities ⚡

Saturday, February 13, 2021

Pro Snippet "Do customer research like a famous founder, get JavaScript to render for improved SEO performance, and ride the rising tide of EV charging station marketing in this edition of the Moz

A Core Web Vitals Case Study + Huge Navigational Wins ⭐

Wednesday, January 27, 2021

Pro Snippet "It's clear that 2021 is shaping up to be as unpredictable as 2020, so we've got you covered with actionable content to keep up your January momentum, including a Core Web

Top Tips for 2021 SEO

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A Core Update + Core Web Vitals FAQs ⚡

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Pro Snippet "Get your Core Web Vitals questions answered, and stay tuned for Moz analysis on the latest Google core update. Meanwhile, we've got a multi-year link authority study, a vast

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