[SaaS Club] Bootstrapping vs Well-Funded Competitors

Hey, this is Omer...

Here's the latest SaaS Club update...

Before I get into that....enrollment for SaaS Club Plus is opening soon. If you don't know, Plus is our membership community for early-stage founders.

If you're interested or want to learn more, then join the waitlist here.


🎧 Podcast
We just published the latest episode of The SaaS Podcast:

282: Bootstrapping a SaaS in a Market with Well-Funded Competitors

When Michael was running a digital marketing agency, it was a real pain to track and report where leads were coming from.

He built a simple tool to track forms on any website. His agency clients loved the solution. And it didn't take long to signup 5 customers for $30 a month.

For the next 18 months, Michael and his co-founder still had to work their day jobs and find time in the evenings and weekends for their new startup.

During that time, they were able to keep growing and finding new customers. It looked like they'd be able to work full-time on their SaaS business soon.

But their honeymoon period ended abruptly when new well-funded competitors entered the market and spent a ton of money on marketing.

Michael's bootstrapped startup couldn't compete with those companies. They had to find another way to compete, differentiate and grow their business.

In this interview, we talk about how they've built their SaaS business to over $2M ARR, how they're competing with companies that have raised tens of millions of dollars, and why they believe they can bootstrap to $10M ARR.

I hope you enjoy it.

Listen to the full interview here


 
 
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📕 Book of the Week
This weeks' recommendation is: Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin.

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-- Omer

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Older messages

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Wednesday, March 17, 2021

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