'Talk to them on their terms': Why brands like Pepsi, Anheuser-Busch and others are creating TV shows

Next month, Pepsi will roll out a new reality dating show in partnership with Viacom/CBS to promote its new flavor, Pepsi Mango. While details of the dating show are currently being kept under wraps, it’s the latest entertainment vehicle from Pepsi as the beverage giant continues to try to reach people via television. And the beverage brand is just one of a number of marketers looking to create content for television networks and streaming platforms to capture people’s attention amid an increasingly ad-free entertainment landscape. Read more below.

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