Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform

Roku is preparing to debut a new promotional product that has not only piqued advertisers’ interest but will also likely please streaming services. Called Roku Recommends, the format is set to roll out in the second or third quarter, and advertisers are being asked to pay in the low- to mid-six figures to sponsor the video, two of the agency executives said. Roku Recommends can accommodate one sponsor, though it's unclear how often Roku will rotate in new sponsors. Read more below.

• Roku Recommends will feature a host highlighting shows and movies from various streaming services available on Roku, and the company is pitching advertisers on sponsoring the format.
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