[SaaS Club] Hard Lessons on Finding Product Market Fit

Hey, this is Omer...

Here's the latest SaaS Club update...

Before I get into that....enrollment for SaaS Club Plus is opening soon. If you don't know, Plus is our membership community for early-stage founders.

If you're interested or want to learn more, then join the waitlist here.


🎧 Podcast
We just published the latest episode of The SaaS Podcast:

284: Hard Lessons on Finding SaaS Product/Market Fit

It’s easy to pivot when your SaaS startup is failing.

It’s really hard when you’re growing, but your gut tells you something's wrong, and to fix it, you have to walk away from customers (and revenue) you worked so hard to get.

That’s the dilemma the SpotDraft founders faced.

They'd built a product for Fortune 500 companies. But they didn't have the experience or credibility to win those customers.

So through a partnership with a large reseller, they got their first two customers. Things were starting to look good...

But working with a reseller also had issues:

- Each customer required a lot of custom dev work
- Onboarding and support was a big overhead
- Worst of all, they didn't own any customer relationships
- They were just a sub-contractor

It took them a long time to realize a fundamental lesson that you can’t ‘channel partner’ your way to product/market fit.

But they were generating revenue, and they could project out several million dollars if they kept going.

It was tough facing the reality that they were getting the wrong type of traction and had to pivot...

It was even harder losing customers and revenue.

They made a bet that losing short-term revenue would help them build a more successful long-term business.

Listen to the full interview here
 
 

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