Get a crash course in video advertising on Amazon

Amazon's advertising function is a necessity for retailers but many have yet to unlock the potential of video advertising on the platform. That's why we're offering a crash course for marketing leaders.

Next week at Amazon U: Amazon Video Advertising, available exclusively to Digiday+ members, attendees will learn how to unlock the power of video advertising on Amazon. You'll hear from industry execs on how they're using the tool and come away with actionable tactics in order to take advantage of what the platform has to offer.

The afternoon's sessions will include:

• A walkthrough of how to create engaging content, what a successful brand partnership looks like and key trends on the platform with influencer Katie Sands
• A case study with Allison Lewis, vp, commerce, at Wunderman Thomspon Commerce on their experience with Amazon video advertising and how to take advantage of the tool

• A case study with Megan Conahan, evp at Direct Agents and Lizzy Mangold, director, innovation and e-commerce at The Topps Company on how to build a solid foundation, create engaging content and measure success

Subscribe below to learn all the basics of video advertising on Amazon and dive into case studies from brand and agency leaders. For a limited time, become a Digiday+ member and save 40% on your first three months. 

Can't make the live course? Digiday+ members have access to full recordings, case studies, key takeaways and more from the event.

Coming up: Amazon U: Customer Retention Strategies

Join us on May 6 for Amazon U: Customer Retention Strategies, a virtual course that’ll help you update existing strategies to retain customers on Amazon, stay competitive, reach target audiences and much more.