April 8 - Publicis taps The Trade Desk's cookie alternative | How P&G and Lush pursue brand activism
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April 7 - Impossible Foods mimics burger ads in first national push | Molson Coors puts giant QR codes on runners
Wednesday, April 7, 2021
For Walmart, some pandemic-related marketing changes will endure longer than others; Molson Coors puts giant QR codes on runners to push low-calorie beer; EMarketer: Amazon's share of US digital ad
April 6 - Budweiser helps fans scream atop a mountain | IPG opens direct line to TikTok creators
Tuesday, April 6, 2021
IPG teams with TikTok to deepen brand clients' access to creator culture; Neutrogena opens its first brand studio to create original content; Mobile app is home base as Angie's List rebrands to
April 5 - CMOs depart Pizza Hut, Burger King parent | Airheads spoofs skip ad button
Monday, April 5, 2021
Airheads spoofs skip ad feature on digital video ads; Brand marketer Fernando Machado departs Burger King parent for Activision; With $155M in fresh capital, Harry's looks to add more brands;
April 1 - Tide taps Ice-T, Steve Austin as 'cold callers' | White Claw's first global campaign focuses on fans
Thursday, April 1, 2021
White Claw, a brand built on social buzz, focuses on fans in first global campaign; Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts; White Castle cooks up
March 31 - Volkswagen's rebrand hoax could undermine EV ambitions | Spotify acquisition bets on live audio
Wednesday, March 31, 2021
Spotify acquires Betty Labs in bet on live audio app Locker Room; Kraft Mayo offers kits to help overcome 'mayophobia'; How Vita Coco turns social listening into TikTok fandom; Uber expands OOH
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