April 1 - Tide taps Ice-T, Steve Austin as 'cold callers' | White Claw's first global campaign focuses on fans

 
 

Daily Dive

April​ 1,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish a newsletter tomorrow in recognition of Good Friday.

As you head into the long weekend, catch up on our recent feature about how brands are growing bolder with marketing M&A due to shifting demands around data and e-commerce, and learn about the challenges and opportunities of marketing virtual restaurant brands.

Marketing Dive will return to your inbox on Monday, April 5. As always, thanks for reading.

Chris Kelly
Associate Editor, Marketing Dive
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March 31 - Volkswagen's rebrand hoax could undermine EV ambitions | Spotify acquisition bets on live audio

Wednesday, March 31, 2021

Spotify acquires Betty Labs in bet on live audio app Locker Room; Kraft Mayo offers kits to help overcome 'mayophobia'; How Vita Coco turns social listening into TikTok fandom; Uber expands OOH

March 30 - Volkswagen rebrands as Voltswagen for EV push | Chipotle gives away $100K in bitcoin

Wednesday, March 31, 2021

Chipotle gives away $100K in bitcoin for National Burrito Day; P&G amps up opportunities for Black creators across advertising, film and TV; Budweiser pitches pop-up stadium experiences for

Weekender: Lexus takes musicians for a spin in sedan with built-in record player

Saturday, March 27, 2021

Signup | Forward Marketing Dive Weekender March​ 27,​ 2021 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact Want to know a secret? Paid search has been overtaken as

March 26 - Burger King turns NBA 2K21 trick shots into free food | Tostitos taps celebs, Snapchat AR

Friday, March 26, 2021

Tostitos spices up celeb-backed effort with Snapchat AR lens; Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins; Häagen-Dazs works to boost diversity among creators with

March 25 - Busch hosts farm weddings | Ikea rolls marketing, design into chief creative officer job

Thursday, March 25, 2021

Ikea assembles chief creative officer role as marketing, product development needs converge; Study: Brand activism sways buying behavior, brand impression for 58% of consumers; Peeps returns for Easter

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