CTV, ad-supported OTT and more: TV insights for advertising leaders
The pandemic has only accelerated the trends changing the business of television and now, the industry is left to tackle the challenges and opportunities that come with a new era for TV. At the Digiday Business of TV Forum, brand and agency execs from around the world will come together virtually to connect, discuss strategies and offer actionable, practical insights. Taking place from May 20-21, we'll cover what's important in a new era for TV through panels, case studies and working group sessions led by speakers and Digiday editors, including:
Learn more about what to expect and reserve your spot below. Don't wait: The best rate on passes ends Thursday, April 22. Featured speakersDavid CohenCEO
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Programmatic insights with leaders from Jellyfish, Publicis and more
Wednesday, April 14, 2021
Early rate ends soon
Google’s privacy plan brings changes, but not as many as marketers think
Wednesday, April 14, 2021
Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. April 14, 2021 The more
Media buyers: Your guide to improving the effectiveness of your buys on mobile, web and desktop
Tuesday, April 13, 2021
Media buyers need to have a strategy in place to improve the effectiveness and the efficiency of their buys across mobile web and desktop. Their tactics require increasingly nuanced approaches for
Vendors jostle for position ahead of coming contextual pivot
Tuesday, April 13, 2021
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting. April 13, 2021 The media and marketing ecosystems are
'The elephant in the room': Companies persist with fingerprinting as a workaround to Apple's new privacy rules
Monday, April 12, 2021
Where there's a will there's a workaround plan, especially if the company is worried about the financial blow from Apple's crackdown on in-app tracking. April 12, 2021 Workarounds to
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