Content Marketing, SEO

How to Tell What Readers Want & Give It to Them

By Jeff Riddall

The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer.

After all, the primary focus of content marketing done right (and SEO, for that matter) is creating comprehensive answers to the questions consumers ask to fulfill their every want and need.

Similarly, the main goal and promise of search engines is to deliver the right content to the right people at the right time when a search is conducted.

This is why you’ve likely read that search engines, like Google, are continually honing their algorithms and leveraging sophisticated artificial intelligence to better understand searcher intent and to deliver on their promise.

So naturally, the question for many content marketers becomes, “How can I tell what readers want and give it to them?”

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