April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting

 
 

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April​ 15,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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April 19 - Budweiser buys beer for vaccinated fans | Why brands are fumbling sustainability

Monday, April 19, 2021

How brands are fumbling sustainability — and how they can get it right; Avocados From Mexico dishes up personalized recipes for Cinco de Mayo; 5G promises to unlock wider adoption of AR in marketing;

April 14 - Pepsi sponsors branded dating show | P&G kicks off Major League Soccer deal

Wednesday, April 14, 2021

P&G inks multiyear MLS sponsorship in quest to court multicultural consumers; Hornitos boosts underrepresented voices with short film program; Cardlytics to buy data startup Bridg in $350M deal;

April 13 - What AVOD's growth means for marketers | Bed Bath & Beyond keys in on evolution of home

Tuesday, April 13, 2021

Bed Bath & Beyond keys into homes' evolving role with new positioning; CarMax touts 24-hour test drives with Dunkin' detour; GumGum secures $75M funding round as interest in contextual

April 12 - Pacifico appeals to Gen Z amid sales boom | Omnicom's call for greater AAPI representation

Monday, April 12, 2021

Omnicom calls for Asian inclusivity with PSA contest; The Rock's Teremana tequila dishes out free guac to support local eateries; Are in-house ad agencies choking the talent pipeline?; Campaign

Weekender: Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab

Saturday, April 10, 2021

Signup | Forward Marketing Dive Weekender April​ 10,​ 2021 | A roundup of this week's most read stories Conversica BROUGHT TO YOU BY — Conversica Learn How AI Drives More Sales, Faster Learn how

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