Reader,

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I'm struggling.

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I'm struggling to keep up writing and publishing my daily atomic essays.

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I'm 66 days into this streak, and I really really really don't want to break it.

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Weirdly that would feel like I've failed. Even though the feedback I'm getting is clearly telling me that I'm doing good.

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So, I'm toying with the idea to write and publish only every other day. That would free up time to distribute my writing beyond Twitter (right now, that's the only place where I post).

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Because what's the point of writing if not enough people get the chance to read it.

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What do you think? Should I break my streak?

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Now here's what I want to share with you this week.

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✍️ Copywriting

When you hard sell the transformation, you can soft sell the thing that provides it (aka your product).

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​How to write a killer landing page that converts​

There's no way around setting up a landing page...

When you want your audience to sign up for your email course, workshop, ebook, or whatever else you're offering.

Here's a simple structure you can follow to convert as many of the right people as possible.

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🤓 Online Courses

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​3 audience-building habits to get your first 10 students ​

Build it, and they'll come?! Not necessarily.

That's why you have to start attracting an audience before building your course. How? Here are 3 habits I captured from our ODCC peer supporter discussion.

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​Best Tools to Build Cohort-based Courses​

If you want to start an online course, you'll need a few tools to do it. So, what are the top cohort-based course creators using right now and why? I participated in a case study run by Virtually that answers this question.
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📈 Productivity

Right???

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​Building in public: Why it's hard and worth doing anyway ​

We're running a build in public 40-day challenge for our course creators in the ODCC Fellowship. But it's not that easy. I've written about the apprehension to building in public and how you can do it anyway.

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Virtual hugs from "snow-in-April-is-weird" Toronto,

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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​PS: I was interviewed today by Ish Baid for the Reshaping Education podcast 🎙

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We talked about my journey to working with online courses, what makes the best courses so powerful, and what the future will hold.

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The episode should be out in two weeks or so ✌️

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