News, SEO

AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study

By Daniel Smullen

Can you rank in Google's Top stories without AMP?

The answer should have been no.

But in this column, you'll learn what we found by testing non-AMP versus AMP on Top stories performance and the impact it had on traffic at Independent News and Media, where I lead SEO.

We'll explore Google's documentation on the topic, see what's happening in the wild, and attempt to answer a few pressing questions in news SEO:

But first, let's start with one important question.

Companies reach an inflection point where they should invest at the top of the funnel. If they don't, continued market share hangs in the balance.

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Check Your Site Health in 3 Easy Steps

By SEMRUSH

A page-by-page site analysis that (1) runs over 130 site health checks, (2) evaluates on-page elements key to SEO, and (3) includes a NEW Core Web Vitals report.

As search trends show a renewed interest in travel, Google is adding new features to help people find the safest ways to travel.

Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first.

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How SEO Forecasting Can Help You Get the Right Clients

By SEOmonitor

SEO forecasting can help you acquire, manage, and retain the relevant customers. Here's how one SEO agency did it with the right forecasting tool.

Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!

Not seeing enough conversions from organic traffic? Join our next webinar and learn how user intent can help drive more qualified, high-converting leads.

Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive […]

What kinds of content and pages were impacted by Google's Product Reviews update? Check out these real-world examples and the lessons learned.

Whether you're presenting to a few colleagues over Zoom or speaking at a massive conference, these tips can help build your public speaking skills.