Hi Reader,

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I made something for you.

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My fellow course creators in the On Deck Course Creator Fellowship have been asking for examples of sales pages and landing pages as they're building their own.

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And I already had a sizeable swipe file that just needed a user-friendly format.

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So, here I present to you: The Course Creator's Swipe File.

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A collection of pages (all from online courses or events) to spark inspiration.

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Do you know of a great page that I should add? Please send me the link 🙌!

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(I'm planning to add course-related emails to the swipe file at some point, but they need more work to compile.)

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Now here's what I want to share with you this week.

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✍️ Copywriting

Dickie Bush 🚢 @dickiebush The fastest way to improve your copywriting: Write and publish 35 tweets per week. • 280 character constraints • Immediate market feedback • Competing in a sea of distraction There is no better environment to learn the craft of capturing attention. April 29th 2021 9 Retweets 50 Likes

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​The name of your course is not your headline​

The headline of your landing page matters...A LOT. But I see many course creators give away this opportunity to draw people in. Here's what your headline should be and how to know if it's compelling (check it against my SPICE 🌶framework).

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🤓 Online Courses

Nate Kadlac is 🤔 about design @kadlac There's a missed opportunity right now with CBCs to create on-demand 'reunions' for former students. Students might have access to the content at any time, but it's a solo slog. April 25th 2021 0 Retweets 18 Likes

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​Put yourself in a box 📦​

Figuratively speaking...not literally. In case that wasn't clear 😉.

The box is your niche. The constraints you're imposing on yourself that limit what you talk about on social media, in your newsletter, etc.

But why would you do that? By putting yourself in a box, you grow faster.

However, this can feel hard or nearly impossible to implement.

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​Ten Opportunities for Successful Cohort-based Courses​

If you have a hunch there's a gap that a cohort-based course could fill, check it against this list. Aditi Parekh shares successful examples based on two years of research and 100s of conversations with online creators.
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📈 Productivity

Michael McGill @mcgillmd921 “Wow, that was easy.” Said no one ever after accomplishing something meaningful. April 29th 2021 1 Retweets 8 Likes

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​70 essays in 70 days: What I'm changing now​

What started as ship 30 for 30 turned into 70 for 70 this week. Writing my daily atomic essays has been extremely rewarding. But also challenging. I've neglected distribution. And that needs to change!

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I'm switching to a new cadence where I'm writing an essay every other day to make time for distributing the essays I already have.

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Virtual hugs from Toronto (last 2 days! Traveling to the US this Sunday),

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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​PS: ConvertKit made it easier to display tweets in an email.

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Now I don't have to screenshot and paste them here anymore (Yes, seriously, this is what I was doing.)

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Do you like the new format?

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