Free masterclass in writing killer emails

Hi Reader,

Look at this tweet. How does it make you feel?

Martin Berkhan is a fitness guy with very strong opinions. Whether you like it or not, in 22 words, you instantly know what he stands for.

I want to show you how to write in a way that makes you stand out. In a way that people can instantly recognize you, Reader, within 22 words.

To show you how, I’m going to do something special: I’m going to show you a behind-the-scenes session of how I write an email to hundreds of thousands of people. Like the very one you’re reading right now — the type of email that’s built a business and is FUN to read.

You’ll get to follow along over my shoulder as I walk through the same creative process that we’ve used to write all our emails, build a list of 300,000+ subscribers, and write 8-figure sales pages.

Here are really juicy parts (there's a lot — you will never find material like this anywhere else):

• 0:23 – The two types of emails we send our list
• 1:02 – Where I start every email
• 1:18 – The best place to find stories for your emails
• 1:55 – Watch me create a 5-line email outline in real time
• 5:26 – How to spot — and eliminate — “marketese” from your writing (this is why my emails sound like someone is talking to you)
• 6:40 – How to really go from “telling” to “showing” — everybody talks about this, no one else shows you how
• 8:10 – Which words to change to instantly turn so-so writing into hard-hitting copy
• 10:13 – How I get unstuck when I can’t figure out what to write next
• 11:20 – Who I go to for help on copy and how to build your own support network (no, you don’t have to pay anybody for this kind of help)
• 16:27 – How to wrap up an email so it forces your audience to stay engaged and makes you a better writer
• 17:26 – The most important part of the writing process
• 17:58 – The most advanced skill you can learn as a copywriter
• 18:30 – Watch me tear down and re-write my own email to make it 10X better
• 19:32 – The best hack for novice copywriters to make their writing exponentially better

Most people would charge at least $150 for this video alone, but because of our scale, we don’t have to do that. This is my gift to you.

I hope you enjoy it.