IWillTeachYouToBeRich - Great writing can improve your life

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Hi Reader,

We’ve been talking about GREAT WRITING for a few days.

Not Hemingway and not formal rules about the subjunctive tense — but battle-tested, everyday techniques you can use to make people WANT to hear from you.

Writing is a skill you can (1) get better at, (2) use to improve your relationships, and (3) if you apply it to business, it can generate millions of dollars.

I built a following of 750,000+ people — and an 8-figure business — by mixing tactical advice with jokes about Indian parents and how I think buffalo wings add more value to the world than life coaches.

You can write better and it will improve your life. Here’s an example of using better writing at work. I got an email from a guy, Kurt, who works in human resources. Look what he said:

“I'm in HR, which is 20% comprised of sending out lots of information about inscrutable crap that very few people care about. My job is to make people care about it (or, barring that, to at least get people to read it). So my tactic is to make the emails ridiculous enough so that people actually enjoy reading them. Coworkers across the company actually tell me (unsolicited) that they look forward to opening emails when they see that they're from me.”

ARE YOU READING THIS!? WRITE BETTER AND PEOPLE WILL EVEN BE EXCITED TO READ YOUR HR EMAILS.

Great writing sets you apart from everyone else:

At work. As a hiring manager, if I see 2 job candidates and one is a better writer, I’d hire the better writer every day. You can be great at your job, but if you can’t communicate, your career will plateau.

In dating. God, stop being boring. You can send better text messages and emails to your friends.

With your friends. You get two party invites, which one would you attend: "Wanna watch the game? Kyle's here" or "Hey, my BBQ Olympics party is on! You should come. We've got the rooftop patio reserved and I made a cocktail for you."

Simple changes, instant results.

Today I want to tell you about a test I’ve run over the last few years. You see, every time someone asks me one of those little questions we get all the time, I do a little experiment. I change just one word and track the difference in response.

EXPERIMENT: The “What do you do?” test

Question: “What do you do?”

Ramit Answer 1: “I’m a writer.”

Response: Interest level: 2/5. They’ll say, “Oh that’s cool…I have a friend who’s a writer…he’s trying to publish his book on using cucumbers to generate sustainable energy for –” zzzz

Ramit Answer 2: “I’m an author.”

Response: Interest level: 4/5. “Really? So what did you write?”

BONUS: “What do you write about?” = another opportunity for hilarious testing.

One word changes everything.

The same thing is true of your business. A few tiny tweaks to the language you use can change everything. You can:

Get 1,000+ extra customers by writing a better headline on a guest post
Double the size of your email list by changing just two words on your sign up box
Make four times as many sales by rewriting a 300-word email.

You could get recognized at work.

You could grow your business in a huge way.

You could go on more dates — or better dates.

All from getting a little better at writing.

That’s why I created my copywriting course, Call to Action. And I’m opening it for you until tomorrow night.

Copywriting is one of the most powerful strategies in your arsenal. You know because you’re reading this email right now — and you’ve been reading for a while.

No, your copy doesn’t have to be sensationalistic or salesy.

No, your copy doesn’t have to sound like everyone else’s (even if you’re in a highly competitive market).

And no! You don’t have to be me or a professional copywriter to learn the skill of copywriting. Take a look at two very different students who used copywriting to grow their businesses.

Kavita Patel:

Industry: Relationship and dating.
Copy change: Rewrote her email to tell an authentic, personal story that connected with readers where they were
Result: $7,000

"Ramit helped me reframe how I speak to my ideal client. He’d push me to sit in their shoes, to think and experience what they’re feeling right now. I have people on my list writing me and saying ‘You’re literally in my head. You nailed it. This is exactly how I was feeling right now.’ I wasn’t getting those comments before."
KAVITA PATEL
KAVITAJPATEL.COM

Graham Cochrane:

Industry: Music and recording
Copy change: Created a 5-day email funnel for a new product
Result: $46,269 in 5 days

"I knew the course was really good and would transform the way my students approach recording music in their home studios — BUT I knew that no one would buy if the copy wasn't compelling. I busted my butt to write not only a killer sales page, but a killer 5 day launch of emails (6 emails total). I still feel like I'm not that great at writing copy that converts, but I'm seeing progress..."
GRAHAM COCHRANE
RECORDINGREVOLUTION.COM

I’ll always be candid with you. Are you going to write a new email that magically produces $50,000 overnight? Probably not. But you will learn exactly how to write incredibly compelling copy that grows your business.

In fact, you’ll learn how to use copy as a tool to double your business in 18 months. We know — we’ve done it multiple times.

It could start by...

Getting an extra 500 - 1,000 people to sign up for your mailing list every month
Converting “fence sitters” into delighted customers
Writing copy that instantly separates you from the teeming hordes of zombie-esque competitors in your market who all sound the same

I’m emailing you because copywriting is one of the most underrated, misunderstood strategies out there. Get this right, and your business growth will follow.

If you’re interested, I’d love to help you grow your business.