Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video

The first three days of the Interactive Advertising Bureau’s NewFronts demonstrated how the TV and digital video industry is flattening among traditional TV, streaming and social video companies. As if to put a point on the mashup, the event’s fourth and final day featured a social video platform, publishers and a TV network group sharing the virtual stage. Read more below.

• TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV.
• In the pandemic, elite schools have created online offerings. But they face a new challenge in the form of influencer cohort courses — which are selling like hot cakes.
• As more people become vaccinated from the Covid-19 pandemic, marketers look to a return to travel domestically and internationally.
• A premium news bundle is still a ways off, after Subscribd — a bundle of premium news publishers — took off among consumers, but not media companies.
• Now that shops are opening back up and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year.
• Slate is seeing green with the launch of its new advice column on money. It's taking learnings from its long-standing advice column, Dear Prudence, to make its next move.
• Hunting and target shooting bow maker Pure Archery Group has gleaned first-party data through pandemic store pickups and influencer tie-ins.

Please check out our sister site, Glossy, and its new vertical, Pop — your go-to resource for all-things influencers, platforms and trends transforming fashion and beauty. Glossy Pop kicks off with a comprehensive look at the impressive Gen-Z names who are defining beauty. Take a look here.