'Sustainability makes good business sense': Companies ramp up eco-friendly efforts for office returns

During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.
May 11, 2021

As more offices return to in-person, many companies are ramping up their efforts to make their spaces more eco-conscious. This commitment isn’t anything new, but it reduces waste, boosts the company’s image among employees and customers — and bolsters the bottom line. Read more below.

  • During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.
  • Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.
  • Apple's decision to only allow access to its mobile identifier on a user opt-in basis left Zynga with no choice but to try and become a walled garden.
  • For Digiday+ members, marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.
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Ivy Liu
Future of Work
During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.

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Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.

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The Programmatic Marketer
Apple’s decision to only allow access to its mobile identifier on a user opt-in basis left Zynga with no choice but to try and become a walled garden.

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TikTok has become a key marketing strategy for brands to engage and grow their audience. Download this report to learn the basics of using TikTok and analyzing performance.

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DIGIDAY+ MEMBER EXCLUSIVE
Marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.

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Sponsored by StackAdapt
Awash with information (and disinformation) consumers are expecting more transparency, privacy, inclusion and experience from advertising. That is the bar that agencies must meet and surpass for their brands.

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The Programmatic Marketer
Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.”

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Modern Newsroom
The BBC News vertical has significantly reduced its carbon footprint by relying more on local freelance reporters.

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Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.
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