'Sustainability makes good business sense': Companies ramp up eco-friendly efforts for office returns

During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.
May 11, 2021

As more offices return to in-person, many companies are ramping up their efforts to make their spaces more eco-conscious. This commitment isn’t anything new, but it reduces waste, boosts the company’s image among employees and customers — and bolsters the bottom line. Read more below.

  • During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.
  • Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.
  • Apple's decision to only allow access to its mobile identifier on a user opt-in basis left Zynga with no choice but to try and become a walled garden.
  • For Digiday+ members, marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.
Other things to know about

Top Stories
Ivy Liu
Future of Work
During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.

howdy!
Subscriptions
Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.

Sponsored by Connatix
We want to know, how is contextual data helping you to unlock engagement and view-throughs and performance of all kinds? Take this short survey and we’ll send you a $5 Starbucks gift card and the report when it’s published.

Advertisement

howdy!
The Programmatic Marketer
Apple’s decision to only allow access to its mobile identifier on a user opt-in basis left Zynga with no choice but to try and become a walled garden.

Sponsored by Conviva
TikTok has become a key marketing strategy for brands to engage and grow their audience. Download this report to learn the basics of using TikTok and analyzing performance.

howdy!
DIGIDAY+ MEMBER EXCLUSIVE
Marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.

Advertisement

Sponsored by StackAdapt
Awash with information (and disinformation) consumers are expecting more transparency, privacy, inclusion and experience from advertising. That is the bar that agencies must meet and surpass for their brands.

howdy!
The Programmatic Marketer
Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.”

howdy!
Modern Newsroom
The BBC News vertical has significantly reduced its carbon footprint by relying more on local freelance reporters.

Subscriptions
Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps

Monday, May 10, 2021

Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.” May 10, 2021 Ads promoting fraudulent sanitizers, and other unsound

Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video

Friday, May 7, 2021

TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. May 07, 2021 The first three days of the Interactive

How Verizon's self-imposed data privacy limits contributed to the demise of its media ambitions

Thursday, May 6, 2021

Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties. May 06, 2021 Verizon's

'Culture is our number one export': How an Atlanta-based marketing collective is pushing for tangible diversity gains

Wednesday, May 5, 2021

After a year of calls for radical change in the name of George Floyd, a collective of Atlanta advertising professionals is calling on the industry to put its money where its mouth is. May 05, 2021 The

Cheat Sheet: Connected TV platforms, ad-supported streamers pitch audience reach, original programming on first day of NewFronts

Tuesday, May 4, 2021

On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming. May 04, 2021 The first day of the Interactive

You Might Also Like

Neil Patel’s hack to gain social shares

Sunday, January 12, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Neil Patel's hack to gain social shares Neil Patel mentions at least 100 external links

🦸🏻#7: From Agentic AI to Physical AI

Saturday, January 11, 2025

How Jensen Huang worked backwards to start creating the future for the world + trends in AI and Robotics to keep an eye on ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Voice search is the future

Saturday, January 11, 2025

Within the next 10 years, the majority of searches will be voice-driven. Voice search is changing the way people interact with search engines—and it's creating new opportunities for businesses to

Saturday Stuff: January 11th 2024

Saturday, January 11, 2025

January 11, 2025 | Read Online Saturday Stuff: January 11th 2024 Happy Saturday! Here's some stuff I'm checking out this weekend: #1 nader dabit @dabit3 New Video - Building an AI Agent with

Your Competition Isn’t Always Out to Get You

Saturday, January 11, 2025

It Often Just Doesn't Care To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Stripe Your Much Bigger Competition Isn'

Does Google like my site now?

Saturday, January 11, 2025

If not, who cares. If they do...great! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

'Do It, Even If You're Afraid'

Saturday, January 11, 2025

We spoke with sports anchor and reporter Tina Nguyen about adapting to change, building confidence as a public speaker, and fostering genuine connections in a world increasingly dominated by instant

A record-shattering credit year

Saturday, January 11, 2025

Also: 2024 VC data is here; Venture performance set to rebound in latest data; New research on AI and healthcare, legal tech, and warehouse robotics. Read online | Don't want to receive these

A 300% increase in sales??

Saturday, January 11, 2025

Seats are going fast! Don't miss out! View in browser ClickBank Logo -- BREAKING NEWS -- One-on-one coaching is now available in February! This is your chance to work directly with one of the best

Easy to understand tutorials via email

Saturday, January 11, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Easy to understand tutorials via email Text is boring. Create a short video tutorial, upload