'Sustainability makes good business sense': Companies ramp up eco-friendly efforts for office returns
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COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
Monday, May 10, 2021
Around 31% of all coronavirus-related ads assessed by The Media Trust in February 2021 were labeled as “coronavirus suspicious.” May 10, 2021 Ads promoting fraudulent sanitizers, and other unsound
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video
Friday, May 7, 2021
TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. May 07, 2021 The first three days of the Interactive
How Verizon's self-imposed data privacy limits contributed to the demise of its media ambitions
Thursday, May 6, 2021
Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties. May 06, 2021 Verizon's
'Culture is our number one export': How an Atlanta-based marketing collective is pushing for tangible diversity gains
Wednesday, May 5, 2021
After a year of calls for radical change in the name of George Floyd, a collective of Atlanta advertising professionals is calling on the industry to put its money where its mouth is. May 05, 2021 The
Cheat Sheet: Connected TV platforms, ad-supported streamers pitch audience reach, original programming on first day of NewFronts
Tuesday, May 4, 2021
On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming. May 04, 2021 The first day of the Interactive
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