The one tactic that has been worth millions for us

Hi Reader,

Before we get to today’s email, just a quick reminder: Tomorrow, at 11:59pm Pacific, I'm closing the doors to Call to Action. 

If you’ve ever wanted to write emails that were irresistible to read...

Or sales pages that made people instantly buy...

Or even blog posts that got hundreds of comments and thousands of shares...

I want to teach you how I do it.

With that said, let’s get started.

* * *

In this email, I’m going to show you an Instant Offer Formula that’s generated millions of dollars for us.

The examples today involve acne and sweat. What do they have in common?

No, acne and sweat are not just the physical maladies of teenagers.

They are some of the best examples of how you can use copywriting to make your product irresistible. 

Look at this:

That’s the power of a great offer. Broadly speaking, your offer is what you’re promising your customers and at what price.

Any time you apply for a job — that's an offer.

All of your online dating profiles — all offers.

And of course, if you run a business, you live and die by the quality of your offers.

Simply put: If you want to improve your life or your business, improve your offers.

Here's one of my all-time favorites:

Notice how much they’ve packed into a single image — everything needed to make a buying decision. Do you notice the credibility and social proof elements? I count 10. See how many you can spot.

This is no accident. Every word in their offer is carefully selected.

Today I want to give you one of my favorites from my Call to Action copywriting course: The Instant Offer Formula. It's straightforward, compelling, and you can write it in 30 seconds flat.

(Note: I’m generally not a fan of sharing word-for-word copywriting templates publicly because casual readers tend to use them as a crutch rather than actually learning anything. However, I'm making an exception today because I love this course and hope you join.)

Here it is:

Let’s take a look at an example of The Instant Offer Formula in action, using an I Will Teach You To Be Rich product called 50 Proven Email Scripts. This is real copy that’s generated substantial revenue.

Here’s what that offer might look like:

Pretty good. It’s not Shakespeare, but it's amazing for 30 seconds of work.

That’s what I love about copywriting. It doesn't have to be word perfect. Getting it good enough can easily double your opt-ins, your conversion rates, and your sales.

Once you know your readers, once you really understand their wants and needs, most of the time 2 or 3 minutes is all it takes to go in and transform your business.

That’s why we created Call to Action.

Not just to give you the copywriting tips and tricks you need to tweak your sales page but to show you how to get inside your customer’s mind.

We’ve included:

• Word-for-word emails to send your customers
• Plug-and-play surveys and interview scripts
• The actual research documents we used to create multimillion-dollar sales pages (these alone are worth more than the price of the course)
• One-of-a-kind teardowns, interviews, and writing tactics so you can put it all to work right away

Because we wanted to take the mysterious, difficult task of getting into your customer’s head and turn it into a turnkey system anyone could follow.

That way you aren’t staring at a blank screen for hours, wondering what to write.

Instead, you sit down, you know exactly what you’re doing, and in 20 minutes to 1 hour, you create the copy that could grow your revenue 20%-200%.

You already know this material works because you’re reading this email. Now let me show you how to do it yourself. 

Just remember, Call to Action closes at 11:59pm Pacific tomorrow.

P.S. And if you’re on the fence, here are 2 things to think about:

1. Call to Action comes with a 60-day 100% money-back guarantee. So there’s no risk to join today. 

2. Thousands of people have used our copywriting techniques to build profitable businesses. And you don’t have to take my word for it. Click on the button below to see all the case studies on the Call to Action homepage.

P.P.S. And if that didn’t tip you over the edge, here are some unfiltered reviews from real students. If you check out the links you’ll notice they are all hosted on the students’ own sites. I have zero control over what they say.

Alison Hummel: “My favorite part of the content was probably when Ramit would actually review copy of some of his students one-on-one.”

Anke Herrmann: “I definitely wasn’t used to seeing a 30% optin rate (I knew 2-3% optin rates on my website) and that first campaign made almost twice what I’d paid for the course.” (Google cache)