[SaaS Club] How to create buyer personas

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🎧 Podcast
We just published the latest episode of The SaaS Podcast:

286: How to Create SaaS Buyer Personas and Produce Better Content

Adrienne Barnes is the founder of Best Buyer Persona. She helps SaaS and tech companies learn more about their audience then turn those insights into useful buyer personas that help create better and more effective content.

Buyer personas help you understand your customers and let you improve every aspect of the customer experience i.e. marketing, sales, product, etc.

But most companies do a terrible job creating buyer personas, or worse, don't have any. So they waste time and money doing the wrong things.

In this episode, we explore why many companies get buyer personas wrong and provide a better way to create actionable and useful buyer personas.

You'll learn a step-by-step process to create buyer personas that will help you produce better content to attracts, convert and retain more customers.

I hope you enjoy it.

Listen to the full interview here


 
 

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