May 25 - Coke, Pepsi address reopening differently | Diageo launches DEI business
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Older messages
May 24 - Stella launches Twitch chess challenge | TikTok expands reach with SiriusXM deal
Monday, May 24, 2021
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker; Car brands embrace buzzy mobile media to reach millennial cord-cutters; Campaign Trail: Merrell expands definition of hiking
May 21 - How HP leans on TikTok's brand safety tools | Merrell ads expand definition of hiking
Friday, May 21, 2021
Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe; Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel; McDonald's plans to more than double
May 20 - McDonald's to double spending on 'diverse-owned' media | Truly taps Dua Lipa in largest media spend to date
Thursday, May 20, 2021
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date; Ikea evokes vacation-inspired home renovations with Pinterest quiz; Häagen-Dazs' CMO details how a rebranding ties to
May 19 - Gillette Venus spotlights singing pube to normalize hair | How Häagen-Dazs tied its rebrand to diversity
Wednesday, May 19, 2021
Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals; Lyft depicts reopening learning curve in 'How to Human' ads; What's old is new: Brands craving
May 18 - Dunkin' collabs on DTC home paint | Walgreens' media network adds TV, first-party data play
Tuesday, May 18, 2021
Walgreens adds advanced TV, first-party data play to retail media network; Chief creative officer role proliferates inside brands. Are agencies losing out?; Diageo bets on data-driven partnerships with
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