‘We’ve gone through a global trauma’: Digiday Research shows feelings toward returning to the office remain mixed

People have returned to the office in dribs and drabs over the last few weeks, on a voluntary basis, as pandemic restrictions have lifted and companies have begun phased returns. But the trials of the last year have left a deep imprint on many, and as such feelings toward returning vary wildly. After a global trauma, here's how employees are thinking about returning to an in-person office. Read more below.

• Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect.
• This week’s Digiday+ Future of TV Briefing looks at how the Interactive Advertising Bureau plans to release new terms and conditions in 2022. That may give ad buyers and sellers a new flexibility standard in time for next year’s upfront negotiations.
• In a Digiday+ Case Study, we take a look at how Sticky's Finger Joint moved to OnlyFans in an effort to diversify away from Facebook and Instagram.
• The Social Media Disclosure and Transparency of Advertisements Act would require platforms to supply data about ads served on their sites.
• If a consumer sees something they like, they can click on the product and will be taken out to the LG website to complete their purchase. It's all part of a live stream shopping experience.
• Here's why GARM and MRC are working together on platform brand safety and where they're at in that slow-moving process.
• Havas' latest Meaningful Brands survey finds a deep skepticism across the globe about brands' true intentions.