Digital Experience, Marketing Analytics

Track Your Way to Success With 11 Top Ecommerce SEO KPIs

By Brie E Anderson

Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success.

Your long-term goals for increasing revenue are important, but it's important to have shorter-term, incremental goals to build visibility in search, drive more traffic, and convert customers, as well.

Monitoring and measuring key performance indicators (KPIs) gives you that high-level view that shows you're on the right track — or that you need to make adjustments.

Here are 11 of the SEO KPIs that are most relevant to ecommerce websites.

The first and perhaps most obvious KPI for tracking your ecommerce SEO efforts is revenue.

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The Fastest Way to Check Your Core Web Vitals

By SEMRUSH

Optimizing for user experience not only means your audience enjoys interacting with you more, but it means Google staying visible on Google, too.

At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!

What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.

Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search.

Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.

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Organic Traffic: Common Pitfalls & How to Avoid Them

By SEOmonitor

Not all the organic visits you get from Google represent SEO traffic. Here's how to rethink organic traffic and why you should target non-brand keywords.

Users can manage multi-channel paid campaigns and organic social all from Microsoft's new tool. Here's what you need to know!

A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips

Google's Martin Splitt encourages analysis of whether a plugin or addon should be replaced if it can't be optimized for Core Web Vitals