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B2B Targeting on Facebook: Audiences & Tactics That Work

By Sean Johnston

I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is underutilized, misunderstood, and overlooked.

Objections typically include:

While these criticisms are reasonable, platform knowledge, audience targeting, and campaign execution are often the culprits behind those problems.

Here’s what you need to know to use B2B targeting on Facebook to your advantage.

Effective B2B targeting on Facebook starts with understanding the fundamental difference between Facebook and the preeminent B2B social platform – LinkedIn.

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The Fastest Way to Check Your Core Web Vitals

By SEMRUSH

Optimizing for user experience not only means your audience enjoys interacting with you more, but it means Google staying visible on Google, too.

Amazon Alexa’s popularity makes understanding and optimizing for Alexa more important than ever. Here's everything you need to know.

How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind.

A law firm with a link penalty received an example from Google of bad links that included scholarship links

Google's Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update

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Organic Traffic: Common Pitfalls & How to Avoid Them

By SEOmonitor

Not all the organic visits you get from Google represent SEO traffic. Here's how to rethink organic traffic and why you should target non-brand keywords.

Google products don't get a break on CWV and there's no ranking advantage to using them over others

YouTube does not automatically remove videos or penalize channels for receiving a certain number of flags. All content goes through the same review process.

Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types.