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Social messaging: The future of customer experience
Social Messaging Customer Experience
 
 

Why Social Messaging is the Future of Customer Experience

  
 
 
 

The always-on, digital-first consumers of today don’t have the time to hold for a customer service agent. Where once customers would reflexively dial a toll-free number or send a web form into the ether, now, they send direct messages to brands on social media—expecting timely, superior service when they do.

Social media messaging is a core function of Sprout Social’s social media management suite and our friends at Zendesk—champions of customer service—are as passionate about messaging as we are. Together, we’ve put together this guide to help your business integrate social messaging best practices into your CX strategies.


Read Now →

  
 
 
To Mask Or Not To Mask

To Mask or Not to Mask?

Using Sprout Social’s Advanced Listening, we analyzed over 208,000 messages across Twitter from April 24 to May 26, 2021, to learn more about how businesses and consumers are responding to the latest mask guidelines.

Read More →

  
Sprout Sessions On Demand

Sprout Sessions 2021: On Demand

On May 12th, thousands of social marketers came together to see social differently. Whether you want to watch again, share with your team or dive in for the first time, we’ve got the collaboration-packed sessions available now.

Watch Now →
 
 
Brand Community

What Is a Brand Community and How to Build a Successful One

A guide on what exactly a brand community is, why they’re so important for your business and how to build a successful one.

Read More →

  
Social Media Interaction

8 Ways Customers Interact and Engage With Your Brand

How to provide meaningful social interactions to consumers, and the impact it can have on your overall business strategy.

Read More →
 
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Older messages

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The best times to post on social media in 2021

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Create a social business strategy that makes an impact

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How a culture of content helps brands win more business

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Why there's no first mover advantage in social

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How social is a game of who can do it better and more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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