Hi Reader,

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What are you up to next week?

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Hope your calendar isn't overflowing just yet, and you can make it to one of the cool events I'll be at 😊:

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On Wednesday, I'm speaking at the Reshaping Education Summit about copywriting for course creators.

This virtual conference is all about trends in the online education space and tactical tips for anyone looking to build an online education business.

Other speakers include the CTO of On Deck, Ana Lorena Fabrega (Chief Evangelist at Synthesis), and Will Mannon (Course Manager of BASB).

Tickets are free 🆓!

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You can also join me at the On Deck Learning Conference from Wednesday to Friday to accelerate your personal, professional, and workplace growth.

During 3 days, you can join keynotes, panel discussions & fireside chats with leading industry experts, as well as workshops by the On Deck Course Creator Fellows.

Cam and I are leading a workshop on leveraging the power of video to grow your business.

Tickets are $149, but since you're my friend, I got a secret link for you to join for free 😎.

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See you there?

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Now, let's get to what I want to share with you this week.

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✍️ Copywriting

Sean Anthony 💯 @SeanAnthonySays The success of an offer depends: • 60% on the list you use • 30% on the offer you make • 10% on your copywriting chops Too many people focus on the 10%. May 31st 2021 3 Retweets 24 Likes

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​The educator's advantage: Marketing for course creators who hate marketing​

You can't get around marketing your course. But self-promotion makes you uncomfortable. (That's how I feel, at least.) Here's a different way to sell that doesn't involve much selling.

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🤓 Online Courses

Pauline 👩🏼‍💻 @PaulineRiviere Stop feeding your audience 'success stories' 🏅 Share 'process stories' instead ⚙️ 3 reasons why you should openly talk about the times when you got it wrong 👇 June 2nd 2021 8 Retweets 58 Likes

Naturally, we only want to share the fantastic outcomes that we and our students achieved. But there's so much to be learned from the process that got us there.

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​Launch day 🚀 How to make it a success without ending up a nervous wreck ​

Launches can be nerve-wracking. After listening to launch experts last week, I now know that there's only one real way to increase your chances of success... Preparation! Here's how.

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​Can cohort-based courses be just as powerful asynchronously? ​

As a former resident of "the other side of the world," I can emphasize with Ev, who lives in Sydney and has to get up at 3 am if she wants to join live sessions. She provides interesting ideas for how CBCs can incorporate more asynchronous elements to cater to people in different time zones.

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📈 Productivity

Tiago Forte @fortelabs Give me one piece of productivity advice and I’ll give you equally valid counter-advice June 1st 2021 34 Retweets 377 Likes

Check out the replies! Fascinating read.

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​How to let go of perfectionism and ship more 🛳​

For months, I procrastinated on setting up a website. Fast forward one year: I'm on my third website iteration and embracing taking imperfect action. Here are two mindsets that helped me get there.

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Fully vaccinated virtual hugs from Durham, NC,

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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PS: Cam and I are launching something on Product Hunt next Thursday for the first time 🚀

The Maker's Guide to Awesome Product Hunt Launch Videos

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It helps makers stand out and attract more upvotes and users with a video on their Product Hunt page. The free Notion guide will show them step by step how to create compelling videos – only with a computer, webcam and Loom.

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If this resonates with you, go create an account on Product Hunt so you can show it some love when we launch 🥰. We'd appreciate any support.

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