How long should your landing page be? [Scale Your Impact #43]
Hi Reader, I'm writing this newsletter to you while looking into the lush, green Texas Hill country. This week, I'm staying at the newly-built Creator Cabins, 45-min outside Austin – container homes created out of old shipping containers by Forte Shelter. Here's what's ultra-cool about this... I'm hanging IRL for the first time with friends I've met on the internet (in Write of Passage, to be precise). It's surreal at first to meet people you've only seen on Zoom calls in 3D. Very grateful that this can finally happen. And I'm looking forward to setting up meetings with many more internet friends soon. (I'd love to meet you, too 😃.)
I've added some pictures of the cabins and the nature that surrounds it in the PS 👇 Now here's what I want to share with you this week. ---
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May 13th 2021
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David's lesson got applied right away 😉.
How long should your landing page be?
Many creators fear too much text will lose their reader's attention. But the thing is: Your page can never be too long, only too boring. Here's the problem with short copy and a useful rule of thumb to find the right length for your page.
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🤓 Online Courses
May 10th 2021
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The selling never stops!
4 steps to finding the right name for your course
Naming your course can feel like a huge hurdle. It means you can't easily talk and write about your course...and get people to remember it. Worst case, it prevents you from making meaningful progress. Don't wait for the Eureka moment. Here's a 4-step name creation process.
Newsletter recommendation ➡️ Course Creators Weekly
If you're feeling FOMO that you can't consume all the content on online courses out there, then join this newsletter. My friend Merott sends out 3 hand-picked articles, videos, or podcast episodes, with bite-sized summaries every week to help you run a successful online course business.
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📈 Productivity
May 13th 2021
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Spending 10+ hours in front of my laptop every day was the reality for a year. Now, as I'm meeting people in person again, I can feel my priorities shifting. Maybe you're experiencing something similar.
That also means my output in terms of tweets, atomic essays, and online engagement has taken a hit. And I think that's for the better right now.
Virtual hugs from "I thought it would be warmer here" Texas,
Julia
Your Copywriter & Online Course Specialist
https://juliasaxena.com/newsletter/
PS: Pics from the Creator Cabins...
Older messages
Are you part of the 1%? [Scale Your Impact #41]
Friday, May 7, 2021
Hi Reader, Have you heard of the 1% rule? It's a rule of thumb that on any given platform on the internet, only about 1% of users add content, while the other 99% just lurk. Only 1%!!! You
Made a swipe file for you [Scale Your Impact #41]
Friday, April 30, 2021
Hi Reader, I made something for you. My fellow course creators in the On Deck Course Creator Fellowship have been asking for examples of sales pages and landing pages as they're building their
How to write a killer landing page that converts & more [Scale Your Impact #40]
Friday, April 23, 2021
Reader, I'm struggling. I'm struggling to keep up writing and publishing my daily atomic essays. I'm 66 days into this streak, and I really really really don't want to break it.
You've got to keep showing up [Scale Your Impact #38]
Friday, April 9, 2021
Hi Reader, We have lift-off 🚀 Minimum Viable Video has officially opened its doors for enrollment on Monday. Up until that point, we've been sending our subscribers emails for weeks with
What it takes to create a successful online course [Scale Your Impact #34]
Thursday, April 8, 2021
Hi Reader, "Building in public" time... We're one month(ish) away from the next cohort of Minimum Viable Video. That means producing and publishing a ton of content (me the written
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