The Latest From SaaStr: In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem

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By Jason Lemkin · Tuesday, June 8, 2021
 
     
 

The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.”  Sounds good. I started...
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The post In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Monday, June 7, 2021
 
     
 

If a sales rep closed a deal, A customer success manager should take it over Find a way to fund both, even with SMBs — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk)...
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The post Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved appeared first on SaaStr.

 
     
 
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By Team SaaStr · Monday, June 7, 2021
 
     
 

As we gear up for SaaStr Annual 2021 in the SF Bay Area, we wanted to take a look back at some of our most iconic speakers and sessions from over the...
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The post Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript) appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Sunday, June 6, 2021
 
     
 

There’s so much incredible new content on the SaaStr YouTube Channel and podcast — check it all out here!  And with 20+ sessions from the recent SaaStr Enterprise to dig...
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The post Top 10 SaaStr Videos of the Week: Y Combinator, G2, Atlassian, Salesloft, Salesforce and More! appeared first on SaaStr.

 
     
 
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By Amelia Ibarra · Sunday, June 6, 2021
 
     
 

Making it as a SaaS company is difficult, and successfully selling at the enterprise level seems incredibly daunting. But achieving a billion-dollar ARR with a thriving enterprise customer base isn’t as unattainable as you may imagine. SaaStr CEO Jason Lemkin shares 5 interesting learnings from ServiceNow, Palantir, and Snowflake, and explores their secrets to success in the Enterprise.

The post 5 Interesting Learnings with ServiceNow, Palantir, and Snowflake appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Sunday, June 6, 2021
 
     
 

Q:  Why are so many companies leaving Silicon Valley? It’s a combination of factors: We’ve all learned to work as distributed teams now. All of us. And what we’re learning...
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The post The 7 Simple Reasons So Many Companies Are Leaving the SF Bay Area appeared first on SaaStr.

 
     
 
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SaaStr Exclusive: Eary Access   
By Amelia Ibarra 

Engineering should focus on building product, not demo environments. Sales needs to move fast and prospects aren’t waiting weeks for a custom demo. Enter Demostack, the world’s first Demo Experience Platform. Learn how SaaStr community members get exclusive early access to Demostack.


A Timeline and Framework for Success with ABM
By Amelia Ibarra 

If you're ready to deploy your first, or newest, account-based marketing campaign, you may be a bit nervous to see it succeed. With this handy infographic from our friends a Terminus, you'll have the perfect starting point as you put your ABM strategy into action.

 
 
 

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