⚡ MC - Spotify's Email Marketing Sequence Teardown

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Thank you so much for your support. Marketer Crew ended up being 3rd Product of the day on Product Hunt. 

So far it had brought 400+ new subscribers. By the end of this week, I will get 150 more subscribers hopefully. 

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Sorry for delaying the email. I delayed it intentionally as I want to send this email to all new subscribers at once.

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I am little nervous writing today's email as I am sending it for the first time to 400+ new subscribers.

Thank you for being a subscriber. You are awesome. 

When breaking into international markets, don't assume SEO keywords are equal across languages

When localizing your site, the translation of a keyword may not be a good target for SEO. Get more traffic by targeting different keywords in different locations.

SEO keywords that you're targeting in your language of choice may not be good keywords when translated. So don't call it a day after translating your pages. Identify which pages and pieces of content really need to rank in the new regions. 

Then filter by country with tools like Ahrefs and SEMrush to figure out whether the main keywords for each page would make for good keywords. If not, you'll have to look for synonyms and do some keyword research with the help of Google Translate. 

Then add the new keywords into the meta title, meta description, URL, h1 title, and body. And don't forget your hreflang tags. If you've got the resources, it's obviously a good idea to run everything by a native speaker — you can do this with services like Blend or Textbroker.

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Snippets

• SEO is developing rapidly and this SEO Glossary is an extensive list of 150+ SEO terms and helpful resources you must know if you are in the SEO game.
• Where To Post Your Product is a curated collection of 280+ websites to share your startup. This list is carefully enriched with type, topic, time to publish, free/paid, difficulty, domain authority (by Moz), traffic volume & top country (by SimilarWeb), Majestic trust and citation flows. It's a wonderful resource.
• @Hiten Shah — Rome wasn’t built in a day, but they were laying bricks every hour.
•  @Tyler Tringas — Many forget step #1 of producing great content: do interesting things.
• @Vedika Bhaia — Unpopular opinion: for plan A to work, don't have a plan B.
• The amount of good luck coming your way depends on your willingness to act. The harder you work, the luckier you get.

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Worth Reading

1. A curated list of 34 useful Chrome plugins for everyone who makes sites

2. Spotify’s email marketing sequence teardown

3. The 5 worst marketing mistakes i made in my first business

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• Do you monitor your business on dashboards? Dashboards are messy and you miss things. Cliff.ai tracks unexpected changes in your metrics instantly without creating dashboards.

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@Paul Metcalfe — Focus is the superpower.

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