Marketing on LinkedIn: 11 benefits & 5 downsides

The Content Marketer

Today, we're evaluating the pros and cons of using LinkedIn for marketing, sharing 31 ideas for marketing content creation, differentiating between meaningful and vanity metrics, and more!



Pros and Cons of LinkedIn in Your Marketing Strategy

Pros and Cons of LinkedIn in Your Marketing Strategy

LinkedIn has many purposes, and it also has its advantages and disadvantages. Learn if it’s the right tool for you.

   
TIME TO READ:
7
MINUTES


Content Marketing Metrics That Matter (And Those That Don’t)

Content Marketing Metrics That Matter (And Those That Don’t)

Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.

   TIME TO READ:
6
MINUTES


Why SEO Doesn’t Work

Why SEO Doesn’t Work

SEO isn't a game everyone can win. Here's why digital marketers need to think outside the box to win their SERP.

   TIME TO READ:
3
MINUTES

 
Join Our Team: Email Marketing Specialist (Remote Boston)

Join Our Team: Email Marketing Specialist

We're looking for an Email Marketing Specialist to join our Consulting Team. Work with clients to construct email marketing programs that drive results.

 
Inbound Marketing: The Complete Guide

Check out what else we're reading:


Search Engine Journal

Google’s John Mueller Answers If MUM Makes SEO Obsolete


LinkedIn Marketing Solutions

The Changing Marketing Jobs Landscape


Moz

The Maker SERP Squeeze: Why Should SEOs Care?

                                                           

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