The Latest From SaaStr: SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

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By Amelia Ibarra · Thursday, June 10, 2021
 
     
 

  Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers...
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The post SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver” appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Wednesday, June 9, 2021
 
     
 

At SaaStr we’ve partnered with PlatoHQ since its inception and we love the parallel efforts it does for mentorship and community in engineering. Tomorrow they have an incredible and FREE...
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The post TOMORROW! Learn from the VPEs of Box, Datadog, Coda, Gusto, Atlassian and More!! appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Wednesday, June 9, 2021
 
     
 

Veeva Systems is a quieter SaaS enterprise giant that if you sell bigger deals, and/or do vertical SaaS, it’s worth learning more about. CEO Peter Gassner is truly of the...
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The post 5 Interesting Learnings from Veeva at $2 Billion in ARR appeared first on SaaStr.

 
     
 
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By Brendon Cassidy · Wednesday, June 9, 2021
 
     
 

A ways back, I asked Brendon Cassidy, VP of Sales at LinkedIn, Adobe Sign / EchoSign, and Talkdesk to put together his playbook for double sales.  I thought it was...
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The post How We Increased Sales Nearly 100% In One Quarter appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Tuesday, June 8, 2021
 
     
 

Folks that were very early to a new market often sort of lament it Being much more than 24 months early is painful. There just aren’t enough customers, that the...
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The post What to Do When You Are Too Early To a New Market appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Tuesday, June 8, 2021
 
     
 

We’re continuing to gear up for the 2021 SaaStr Annual in the SF Bay Area, Sept 27-29! Each week we’ll be adding more incredible speakers. This week we’ve added: CEO...
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The post New SaaStr Annual Speakers!! CEOs of Calendly, Y Combinator, Vimeo, President Shopify and More!! appeared first on SaaStr.

 
     
 
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SaaStr Exclusive: Eary Access   
By Amelia Ibarra 

Engineering should focus on building product, not demo environments. Sales needs to move fast and prospects aren’t waiting weeks for a custom demo. Enter Demostack, the world’s first Demo Experience Platform. Learn how SaaStr community members get exclusive early access to Demostack.


A Timeline and Framework for Success with ABM
By Amelia Ibarra 

If you're ready to deploy your first, or newest, account-based marketing campaign, you may be a bit nervous to see it succeed. With this handy infographic from our friends a Terminus, you'll have the perfect starting point as you put your ABM strategy into action.

 
 
 

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The Latest From SaaStr: In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem

Tuesday, June 8, 2021

To view this email as a web page, click here In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem By Jason Lemkin · Tuesday, June 8, 2021 The other day I met with a

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