'The ultimate schmoozer': What advertisers and ad buyers think of Carolyn Everson's departure from Facebook

Carolyn Everson’s relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is today, according to advertisers, agency execs and ad buyers who say that losing Everson is a massive blow for the company.
June 11, 2021

For major advertisers, Carolyn Everson has been the face of Facebook — over the last decade. That’s no longer the case now. Everson, Facebook’s global ads chief, announced via a Facebook status update earlier this week that she had left the company. “Carolyn has been such a huge part of Facebook's success over the last decade and will be a big loss for the company,” said David Jones, founder and CEO of You & Mr. Jones, who was a member of the original Facebook client council. Read more below.

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Carolyn Everson’s relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is today, according to advertisers, agency execs and ad buyers who say that losing Everson is a massive blow for the company.

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Ultimately, Apple’s announcements give clarity for app marketers who have had to contend with plenty of uncertainty over its true intentions.

With 75% of people keeping their phones on mute while playing videos, tapping into sources to deliver ads designed for soundless experiences will be key for advertisers.

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Tourist destinations like the Maldives and Seychelles are promoting remote-working, featuring ocean views, discounts, strong WiFi and personal assistants to help with work admin.

Join this new webinar on July 14 at 12 p.m. EDT to explore how retailers and their technology partners are unlocking revenue and growing their ability to identify and work with digital footprints.

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The hybrid commerce event will run June 11-13 and feature 250 shoppable products using QR codes and affiliate links.

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Spanning data approaches, challenges and the vital role of the identity graph, this new WTF guide for marketers unpacks what’s defining identity and how it works in 2021.

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“60 Minutes+,” the legacy show’s spin-off on Paramount+, wants to draw in a young and diverse audience to the streaming service, and mirror the success of CBSN.

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The 2021 Digiday Media Awards Europe honors the companies, technologies and campaigns that have modernized European media over the past year.

Cafe Studios has debuted its first new show since being acquired by Vox Media, and the companies are looking to expand the podcaster into TV and live events.
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