Why Facebook actually has not agreed to everything MRC requires in its brand safety audit

The Media Rating Council is set to start auditing Facebook's content monetization and brand safety controls at the end of June. The platform had previously publicly agreed to the comprehensive audit, but now says it hasn’t agreed on every aspect of what that audit would entail. Read more below.

• There's been a misunderstanding between Facebook and the industry’s go-to measurement verification body regarding what exactly an audit set to launch later this month will entail.
• As vaccinations increase, marketers are feeling bold enough to travel again to see clients, but are also planning to strip back how much they travel to create better efficiencies.
• This week’s Digiday+Marketing Briefing takes a look at the return of spending and campaigns supporting Pride, and how marketers and agency execs believe advertisers need to retool how they think about Pride marketing overall.
• Cafe Studios has debuted its first new show since being acquired by Vox Media, and the companies are looking to expand the podcaster into TV and live events.
• The ANA's Brand Perception Index will track consumer opinion on environmental, social and governance impact of 400 brands.
• Instagram is hosting a new three-day event for creators to show them tools they can use on the platform in a bid to grab a larger influencer market share.
• Thrillist's new channel, We're Out Here, has signed travel company Orbitz for a six-month-plus deal. It's one way the Group Nine brand hopes to secure funding for the coverage area.