Live discussion: Turning social comments into revenue
AI is helping e-commerce use comments on paid and organic Facebook and Instagram posts to increase revenue and customer loyalty. Join Chanta Gordh, head of social media at Curology, on June 23 at 2 p.m. ET to learn how the direct-to-consumer skincare brand is using AI to boost social engagement, improve social support for its customers and generate brand growth. Also joining the conversation is Dani Mentink, digital marketing specialist at Amplify.ai, and Stefan Mayo, head of brand partnerships at Amplify.ai. Register to learn more about:
Sponsored by Amplify.ai and Messenger from Facebook. Registration for this event is free. Can't make it? Register now and a recording will be sent to you after the event.     |
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'We are also living and walking through it': Black diversity execs weigh in on changing DE&I leadership, intersectionality
Monday, June 14, 2021
As agencies look to follow up on promises of diversity, BIPOC executives weigh in on their experience. June 14, 2021 As more agencies like R/GA, Dentsu and Wunderman Thompson move to follow through on
'The ultimate schmoozer': What advertisers and ad buyers think of Carolyn Everson's departure from Facebook
Friday, June 11, 2021
Carolyn Everson's relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is
As ad tech firms test ways to connect Google's FLoC to other data, privacy watchers see fears coming true
Thursday, June 10, 2021
As privacy advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, and identity firms plan to use FLoC as a persistent ID to improve accuracy. June
Introducing the Greater Good Awards
Wednesday, June 9, 2021
It's never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a
'Marketers are leaning into the metaverse': Roblox ramps up brand partnerships
Wednesday, June 9, 2021
Similar to how YouTube brought video broadcasting to the masses, Roblox is doing the same for video game publishing — and that includes advertisers. June 09, 2021 Roblox is bringing video game
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