TA #89: 🗣️ Public Speaking for Introverts (And Those Who Forget How to Be Around People); My Writing Framework

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Welcome to the 89th issue of Total Annarchy, a fortnightly newsletter by me, Ann Handley, with a focus on writing, marketing, life. Happy Juneteenth and Happy Father's Day to all who celebrate. THANK YOU for being here! I appreciate you.

Boston, Sunday, June 20, 2021

Hi, Junebug.

Years ago I hired a public speaking coach to help me improve my on-stage presence.

Yikes that sentence is lifeless. Let's try it again, mmkay?

Years ago I hired a public speaking coach to help me keep my heart rate in a normal range instead of flitting close to a cardiac episode every time I stepped on stage.

Nerves are part of public speaking. The trick, I learned, is to use them to your advantage.

Your heart rate increases and your breathing comes more quickly because you care so very, very much.

So that near-cardio episode isn't because you're terrified; it's because you're fired up and raring to go.

Viewing your perceived weaknesses as strengths. The reframing helped me enormously.

That alone was worth the big fat check I wrote the coach.

* * *

There were other lessons, too.

I found my scribbled notes of them in my office this week—under that growing pile of papers that seemed to be reproducing like the garden rabbits. (Bun's kids and grandkids and great-greats! I've lost track of the generations.)

These lessons are ostensibly public-speaking performance lessons. But they can moonlight for other situations, too: Any time you're called on to do a presentation to your team. A pitch to a client. A TED-style talk. A virtual breakout session. A workshop. An Instagram Story. A LinkedIn Live.

They're also a good refresher for How to Speak In Person as the world opens back up again.

So here we go:

Public Speaking Lessons for the Introverts, the Inexperienced, the Pathologically Shy, and the Rusty in Need of a Refresh

Create interplay. Learn the first names of a few people in your audience. Use those names on stage. Ask questions of your audience. Poll the people in the room.

Seek team support. Plant someone supportive in the back of the room. Draft an encouraging friend, an empathetic colleague. Direct them to nod like a Mookie Betts bobblehead throughout your talk.

>> This tactic worked beautifully for me when I was first starting out. Modern audiences tend to be glued to their devices, even if they're loving your talk. That can be unnerving for new speakers.

Pause. Force yourself to pause a second or two between sentences. Don't rush through your points. Don't clip your own sentences so you can start your next point. That puts you (and your audience) on edge.

>> That second or two of silence will fill the room with calming oxygen, like a CO2 bar in Vegas.

Flit your eyes to and from 5-6 people seated in different parts of the room. Unlike your Planted Friend above, these are people you don't know. But identifying them once you're on stage helps remind you to speak in turn to the entire room, not just the people in front.

>> You'll need to do this intentionally at first. But it'll quickly become second nature.

Keep your slides simple. Don't allow your PowerPoint to steal the show.

Practice your talk with a loving spouse or compliant child, or before the loving gaze of your pandemic puppy. I suggest family here because you need someone who isn't too close to the material—a colleague isn't the best choice. Actually, neither is the dog. Too much love is sometimes too much.

>> Ten years ago, I practiced my first solo talk on my then 14-year-old daughter, Caroline. After I finished, she said: "I'm excited to go create some content!" Find yourself a Caroline.

"Please hold questions to the end" is a big fat Triple-Scoop Nopecone. What your audience will hear: "What I have to say is more important than what you want to know."

You don't need to have all the answers. It's preferable to say, "I don't know. I will get back to you on that" vs. BS-ing an answer to a question that has that telltale slick veneer of absolute horse poop.

Remember that questions are about dialogue. Buy yourself time to answer a question by asking, "What do you mean by..." Sometimes you need a minute or two to consider an answer. (There's nothing worse than suffering esprit de l'escalier.)

Try this Q&A power move. Cap your answer to a question by addressing the asker again: "Did I answer that question for you?" You're signaling that you're okay with their saying, "Not really." It's a confident move.

Everyone has to start somewhere. If I've learned to speak comfortably on stage, you can, too. This was my ridiculously stressful first time.

What else would you add? Hit reply and I'll share your best tips in future issues.

* * *

BTW, if you're a professional speaker looking to build a sustainable speaking career, check out this new book from speaking coach Michael Port and the great Andrew Davis: The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required.

* * *

Everybody Writes Writing Tip of the Fortnight

Write four drafts to everything:

1. The Ugly First Draft. Barf it up! Get it out!
2. The chainsaw edit. Move the big chunks around on dollies and hand-trucks. Is it starting to take shape?
3. Surgical-tool edit. Finer editing. Each word must earn its keep.
4. Read it out loud. Does it sound like writing? If so, revisit #3. Repeat.

I do this whether I'm writing a book or an Instagram post. (Not kidding.)

I shared this tip (and more—including my biggest professional failure—with the fantastic copywriter Eddie Shleyner. Full interview here.

QUICKIES

▶️ 10 business writing tips from a former copywriter turned best-selling novelist. (Hint: He's known as the "Dickens of Detroit.")

Related: "Always be somehow specific." Umberto Eco's hilarious rules for writing well.

▶️ Does poor grammar make people think your brand is dumb?

▶️ Don't invite people to join a "Mailing List"—and 8 more mini-lessons to grow your newsletter via the always-sharp Josh Spector.

Related: What I learned in 3 years of writing this newsletter.

DEPARTMENT OF SHENANIGANS

I'm going to use this perfect excuse next time I miss a deadline.

LOVE LETTERS

💌 To the incredible Joe Pulizzi for this live Clubhouse interview on how I grew this newsletter. (Bonus: It was the day after Dose 2 of Moderna and I had a 100+ fever. Did it help or hinder the conversation? You decide.)
💌 To Kuba Rogalski at LiveChat for the love in this piece.

💌 To Neal Schaffer for having me on his podcast to talk influence.
💌 To Pam Didner for the feature on her podcast to talk B2B marketing.

💌 To Brijesh Bhargav for including me in this list of top influencers.

* * *

Thanks for reading this far. Thanks for your kindness and generosity.

Stay safe. Stay sane. Stay hopeful.

I'll be back on July 4.

P.S. If you like this newsletter and want to support it, you can:

1) buy a book.
2) Get yourself some $WORD coin. (Read more about creator coins here.)
3) Simply forward this newsletter to a friend with an invitation to subscribe right here: www.annhandley.com/newsletter.

SPECIAL THANKS to AWeber for being the provider of choice for Total Annarchy. If you are looking to up your email game, give them a shout.

Ann Handley is the author of Everybody Writes and other books.
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Ann Handley

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TA #89: 🗣️ Public Speaking for Introverts (And Those Who Forget How to Be Around People); My Writing Framework

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TA #88: 🌻 Show Me Your Summer Office; a Masterclass in How to Empathy

TA #87: 🎉 The Fun Parts of Writing; Ranking Content the Michael Scott Way

TA #86: 🍕 Taking Risks in Marketing without Losing Your Job; 15 Writing Lessons from Famous Authors

TA #85: 🔑 Should you ungate your content in 2021? And: A copywriting tip for the lazy.

TA #84: ⚓ The World's First B2B Sea Shanty; One Simple Way to Revive an Apathetic Audience

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