Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections

What started as a ragged pursuit ended up as a rout, with Google finally giving the third-party cookie a stay of execution to buy itself more time to find suitable replacements in its Privacy Sandbox.
June 25, 2021

Why has Google’s plan for life after the cookie been delayed by almost two years? A delay was inevitable. “When interrogated, it became clear that Google’s proposals raised more questions than answers, with holes of mistrust appearing,” said Paul Lowrey, head of advertising strategy, insight, and marketing at ad tech company Azerion. Read more below.

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Ivy Liu
What started as a ragged pursuit ended up as a rout, with Google finally giving the third-party cookie a stay of execution to buy itself more time to find suitable replacements in its Privacy Sandbox.

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Google’s decision has agency execs mulling more ways to create testing control groups, though test budgets might shift.

Join industry leaders as they embark on a candid discussion about actionable steps brands and their partners can take to work toward a privacy-safe, collaborative future.

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BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks.

The rise of the retail media network has created a wave of strategies positioned to help retailers of all sizes navigate the death of the third-party cookie. Join this webinar on July 14 to learn more.

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Vice TV has grown up alongside the publishing brand — moving further away from strictly cannabis content to explainer coverage, including limited series and documentaries.

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Successful contextual targeting addresses ad placement as well as content alignment, a new study shows — and in-image video ads are driving performance.

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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct.

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The program is currently running its second class, with fellows paid $20 per hour to gain experience working for clients that will hopefully lead to a full-time job.

Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast.
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Deadline alert: Digiday Technology Awards deadline tomorrow

Thursday, June 24, 2021

Thinking about entering this year's Digiday Technology Awards? The chance to set your team up for exposure, recognition and bragging rights at our best rate is about to pass you by. When you submit

Breaking News: Google extends third-party cookie execution deadline

Thursday, June 24, 2021

RIP third-party cookie... in 2023 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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SAVE YOUR SEAT The product detail page on Amazon is a battleground. Dominating in this critical space on the platform is essential to engaging shoppers at the point of purchase. Why? Because when the

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Wednesday, June 23, 2021

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