tl;drMarketing - tl;dr Marketing June 29th - 2021 Issue

Digital Marketing News Roundup

June 29th - 2021

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Today’s digital marketing roundup includes news that Second Part of Google Spam Algorithm Update is Rolling Out Now, Judge Dismisses FTC And State Antitrust Complaints Against Facebook and more.

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General

How To Recover Lost Android-based Traffic In Google Analytics

In this tutorial Arnout Hellemans shares some tips on identifying more of your ‘direct’ traffic using Google Analytics. Depending on the type of site you have and how much mobile traffic you typically attract, this [...]

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Social Media

Whatsapp Business Users Will Soon Be Able To Hide From Needy Customers

In the latest beta version of the WhatsApp Android app, companies are being given different treatment to the average user, with business users’ online status hidden from view. In addition to not revealing whether a [...]

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Social Media

Instagram Shares More Advice On Their Algorithm, Shadow Banning And Their Ranking Signals

In this video they cover:  The Algorithm  Ranking Feed & Stories  Ranking Explore  Ranking Reels  Shadow Banning  Influencing Your Experience

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Paid Media

Google Updates Merchant Center Policy, They No Longer Require You To Show Accepted Payment Methods Before The Checkout Process

Beginning June 28, 2021, Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. Merchants will still need to make sure at least one [...]

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Social Media

Facebook Closes Above $1 Trillion Market Cap For The First Time

Facebook closed above $1 trillion in market capitalization for the first time on Monday. The social media company is the fifth U.S. company to hit the milestone, joining Apple, Microsoft, Amazon and Google-parent company Alphabet. [...]

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SEO

How to Trigger a Personal Knowledge Panel in Google

In this column, you’ll learn a three-step process to trigger a knowledge panel for yourself, a client, or any other person. You’ll find: What an Entity Home is and why it matters. An approach to teaching [...]

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Social Media

Judge Dismisses FTC And State Antitrust Complaints Against Facebook

A federal court on Monday dismissed the Federal Trade Commission’s antitrust complaint against Facebook, as well as a parallel case brought by 48 state attorneys general, dealing a major setback to the agency’s complaint, which could have resulted in Facebook divesting [...]

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SEO

Second Part of Google Spam Algorithm Update is Rolling Out Now

The second part of Google’s official spam update has begun today, and they expect it will also conclude later today.

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General

Easily Exploitable Critical Vulnerabilities Patched in ProfilePress Plugin

Several vulnerabilities were discovered in ProfilePress, formerly WP User Avatar, a WordPress plugin installed on over 400,000 sites. These flaws made it possible for an attacker to upload arbitrary files to a vulnerable site and [...]

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General

Inside The Shady World Of Influencers Promoting Cryptocurrency

From FaZe Clan to Tana Mongeau, why are so many influencers shilling altcoins? What’s going on here? Why are so many of them promoting it, and how invested are they personally?

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General

Google No Longer Requires Publishers To Use The Amp Format, What Replaces It Might Be Worse

Google stopped prioritising Accelerated Mobile Pages (AMP) format in its Top News carousel last month. This means website owners no longer need to publish an extra set of pages written in the AMP format. Instead, [...]

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