Monthly Update

Hi there,

Have you heard about the recent updates to the Apple Mail app? Wondering what to do about it? Here's what you need to know.

The accuracy of your open rate and click-through rate is immediately impacted.

This means that we need to completely rethink and shift our approach in measuring success. And honestly... it’s a good thing!

We need to start thinking about conversion/sales rates rather than opens and clicks.

We also need to focus on great relevant content and encourage recipients to respond to our calls-to-action.

Easier said than done – we know. That's why we gathered all the important information, broke it down, and came up with some tips for you right here.

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