Erwan Derlyn - Data strategy for early-stage startups
Data strategy for early-stage startupswith Jacob Gustafsson (former Analytics Lead at Zettle by PayPal)While the benefits of a solid data strategy are universal (better insights lead to better products, which leads to more growth opportunities for your business), it’s crucial to understand how the execution will vary depending on the stage of your company. One of the main challenges for early-stage startups is that there is so much to do and so little time, money, and expertise. Yet, if data provides a valuable framework for thinking through priorities efficiently, it’s not immune from this same constraint. Hence, data strategy is usually an undertaking reserved for “after we've launched.” To give some pointers, I asked a few questions to my former colleague Jacob Gustafsson, who built and led the analytics team at iZettle (now Zettle by PayPal). On his journeyED: According to this LinkedIn report, data-related jobs are some of the most in-demand right now. What led you to choose this career path "before it was cool"?
On data, or lack thereofED: In your profile introduction, you write "helping startups become data-led and grow through user insights.” Can you expand on that? What are the main problems startups have when it comes to data and analytics?
On strategy and structureED: Technical debt is a common challenge in software development. The same concept applies to analytics. How can startups avoid "data debt"?
On the abundance of toolsED: As famously illustrated here, the MarTech landscape keeps on growing, and choosing the right analytics tools can quickly become a rabbit hole for startup teams. What stack do you generally recommend for early-stage startups?
On building a data-led cultureED: Most startups don't have the luxury to have a data analyst early on. So when do you think is a good time to hire your first data analyst and build a team?
On career adviceED: What tips would you give to future data analysts?
I hope this post was helpful and valuable. If you have any questions or would like to talk data and analytics with Jacob, you can connect with him on LinkedIn. Thank you for reading! Wishing you all a fantastic summer ⛱ If you liked this post from Erwan Derlyn, why not share it? |
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